Why the Crèche Gives So Many the Creeps
Well it is that time of year again when instead of practicing what the season is about, namely peace and good will towards all humankind, the antagonists are out in force.
Of course you know the basics of this argument. But rather than rehash all the polemics on freedom of speech and separation of church and state, I would rather take up another angle to this issue. A metaphysical one on what I believe makes so many nervous when viewing the Nativity.
Take a look and ask yourself what you see.
What I see are people. Human beings adoring a newly born baby.
My niece delivered a beautiful baby daughter a little over a year ago and every time I have been around her and the baby and the family, guess what? Everyone, including me, is going goo-goo over the baby.
Yes, adoring her.
Her beauty, her promise, her innocence, her helplessness, her need for love and protection and care. Adoring it all and real-izing our individual responsibility to her.
The characters in the image above are human beings doing exactly the same but in a so-called religious depiction. But just exactly what makes it religious?
There are only two major religions that venerate a once living human being: Buddhism and Christianity.
The Buddha and the Christ. The Enlightened One and the Anointed One.
The esoteric message of the Nativity is not simply the birth of a child some 2,000 years ago, but the birth of a new humanity – the real-ization of the divinity of each and every one of us.
Sad to say, yet I believe that too many of us refuse to admit and embrace the living divinity among us that we encounter daily. Even in ourselves. It’s just too much work to have to deal with others – and ourselves – with so much respect.
The Nativity makes so many nervous because it is too graphic a reminder of a gross collective neglect carried out planet-wide and across time.
But give us time. A minority now living among us believes that the message of compassion and love for our fellows on the planet, a message first appearing some thousands of years ago, will enjoy its full real-ization some thousands of years in the future.
We, now living, are simply charged with keeping that evolutionary possibility alive by practicing it to the best of our individual ability.
It is that responsibility that gives too many the creeps when they gaze upon the scene of the Crèche.
Merry Christmass.
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by Tony Lauria
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The Value of an Elevator Pitch
Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.
No one ever bought anything in an elevator
The purpose of an elevator pitch isn’t to close the sale.
The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.
And the idea of using vacuous, vague words to craft a bland mission statement is dumb.
No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?
If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info
There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.
And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.
Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.
All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)
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by Tony Lauria
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The Trap of Social Media Noise
‘I quote others to better express myself.’
So the saying goes. And since I couldn’t say any better what Seth Godin has to say about the noise of social media, I’ll borrow his words. Enjoy it.
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The Trap Of Social Media Noise
If we put a number on it, people will try to make the number go up.
Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the ideal soapbox, a free opportunity to shout to the masses.
But first, we’re told to make that number go up. Increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise.
In Corey’s words, the conventional, broken wisdom is:
Follow a ton of people to get people to follow back
Focus on the # of followers, not the interests of followers or your relationship with them.
Pump links through the social platform (take your pick, or do them all!)
Offer nothing of value, and no context. This is a megaphone, not a telephone.
Think you’re winning, because you’re playing video games (highest follower count wins!)
This looks like winning (the numbers are going up!), but it’s actually a double-edged form of losing. First, you’re polluting a powerful space, turning signals into noise and bringing down the level of discourse for everyone. And second, you’re wasting your time when you could be building a tribe instead, could be earning permission, could be creating a channel where your voice is actually welcomed.
Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.
The game theory pushes us into one of two directions: either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing), or
Relentlessly focus. Prune your message and your list and build a reputation that’s worth owning and an audience that cares.
Only one of these strategies builds an asset of value.
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The noisy chatter of a cocktail party or the one-on-one conversation of focused individuals? You choose.
