The Value of an Elevator Pitch

Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

~~~~~~~~~~~

Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info

There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)

 

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MLM Tip from ‘Big Al’: When You Decide

When you decide that you know too little about preparing your income tax return, you hire an accountant, bookkeeper or CPA.

When you have legal problems, you visit an attorney.

And when your pipes break and your house is flooding, you call a plumber.

Yet most new network marketers won’t attend their sponsor’s and upline’s training. Instead they complain that their business isn’t growing.

Remind your new distributors that they don’t have many network marketing skills from signing the application, so they should invest the time and energy to learn some skills at your trainings.

When you decide that you want more skills for yourself and your team to kick your business to the next pin level, register for an ongoing webinar series featuring the 25 Essential Skills for Network Marketing Success.

The series is live each Saturday at 1pm and will resume on November 19th. In the meantime you can review past sessions in the archive. All for free. Register here . . .

http://www.MLMreadysetgo.info and please use my name as your inviter ~ Tony Lauria.

This is not an affiliate program.

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MLM Tip from Big Al: Close your prospect with the “truth” guarantee

Prospects are afraid to take risks. That’s natural.

We attempt to soothe their fears by saying things such as:

  • “Try our business. We have a 30-day money-back guarantee.”
  • “Try our product or service. We have a 30-day money-back guarantee.”

Did you ever notice that these guarantees seldom close the prospect? The prospect feels embarrassed to take advantage of a refund, so the prospect never makes the initial commitment to try the product, service or business opportunity.

You’ve noticed that, haven’t you?

So why not try this? Give your prospect the “truth” guarantee. It will shock your prospect and create a “fear of loss” motivation. Say:

“I have one guarantee about our business. If you don’t try anything, you are guaranteed that nothing will change. The commute time to your job won’t change. The limited time you have with your family won’t change. Your current paycheck won’t change.”

Want more neat prospecting ideas?

There’s an ongoing webinar series devoted to the skills Big Al teaches. You can register for it and get all the details at http://www/MLMreadysetgo.info and please use my name, Tony Lauria, as your inviter.

And No, this is not an affiliate program.

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MLM Tip: Don’t blame your sponsor … yet

Big Al knows we all like to gripe about our upline, and lord knows many of them ARE worthless, but this will help you get a better idea of whose responsibility is whose.~~~

When you join network marketing, it is important to understand the responsibilities of your sponsor, and the responsibilities you have to yourself.

Your sponsor is responsible to give you things such as:

* A couple “icebreakers” to help you easily get presentations.

* A “One-Minute Presentation” so you can look professional in explaining your business.

* Some opening sentences to prospect your warm market without risking objections.

* A fool-proof sentence or two to get appointments.

If your sponsor gives you a few of the basic skills above, then what are some of your responsibilities?

* To consistently prospect to build your business.

* To invite prospects to meetings, three-way calls, two-on-one appointments, etc.

* To study and attend trainings to learn the skills to be a professional network marketer.

* To take personal responsibility for your success.

It is a two-way street. You can’t expect your sponsor to do it all for you.

Once your sponsor gives you some of the basic skills, it is up to you. You can whine and complain that you have no one to talk to, that no one will listen to you, that you don’t know what to do … but it is your business.

Your choice to abandon responsibility and to invest in self-sabotaging thoughts is your decision, not your sponsor’s decision.

You will have to take the initiative to learn and solve these problems in your business. It’s not your sponsor’s responsibility to make you successful. ~~~

If you find yourself without the Icebreakers, a 1-minute business presentation or a fool-proof sentence to get an appointment, you’re in luck.

There’s an ongoing webinar series devoted to the skills Big Al teaches. You can register for it and get all the details at http://www/MLMreadysetgo.info and please use my name, Tony Lauria, as your inviter.

And No, this is not an affiliate program.

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MLM Tip: It’s A ‘Talking’ But Not Necessarily A ‘Selling’ Business

I had the great pleasure of hosting one of the all-time giants of Network Marketing and generic training, Tom ‘Big Al’ Schreiter, this past Monday here in New York City.

http://www.Meetup.com/MLM-skills-for-success

‘Big Al’, as he is affectionately known, tells those interested that to be successful in any NetMark business, the skill of being able to speak commercially is essential.

After all, he says, companies pay millions to ad agencies to advertise on TV and radio to get our attention and get us to take action, all in 15, 30 or 60 seconds. And why can they do that?

Because they know how to speak commercially to our subconscious minds.

We must be able to do the same if we desire to succeed.

Now what in the world do I mean but this article’s title?

Just this:

Of course we are selling stuff: No sales, no company profits, no commissions, no checks.

But to too many people selling and closing means saying out-dated even dumb things like:

  • So what part of my presentation didn’t you understand?
  • Don’t you love your family?
  • Any three-year old can see this is a great opportunity – do you have any problem with it?
  • Are you a decision-maker or a loser?

Don’t you want to just cringe, fold your arms or just run away?

What would your efforts be like if you could really just TALK to people, effectively and to their subconscious minds?

And in effect have them sell and close themselves?

You can access these skills at no cost to you by registering for a webinar series that is fully sanctioned by ‘Big Al’ and that focuses on his 25 essential skills for Network Marketing success. (Go here to get the full list http://BigAlSkills.com)

And register for the webinars here: http://www.MLMreadysetgo.info.

Please use my name ~ Tony Lauria ~ as your inviter, and No, this isn’t an affiliate program.

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MLM Tip: Just What is Network Marketing?

Tom ‘Big Al’ Schreiter fills us in:

When people first hear the words “network marketing” or “MLM” – the first question in their minds is, “What do you mean?”

Network marketing is simply:

“Recommending and promoting what you like.”

That’s it.

Everyone already does network marketing.

We all recommend and promote things to our friends and acquaintances. This is part of the human experience. We naturally want to share our favorite resources, products, music and ideas.

Here is a quick example.

You see an ad in the paper for a new restaurant opening. You go, have a great meal, and then you tell your friends how wonderful the food was.

That was network marketing.

Now, the restaurant owner appreciated all of your word-of-mouth advertising. He would like to reward you, but he has already spent his entire marketing budget on advertising. So, when you return to his restaurant, he gives you a bottle of wine with your next meal as a “thank you” for bringing more customers to his restaurant.

Yes, we recommend movies, books, baby sitters, dentists, cars and more. We all do network marketing every day, however … some people actually get paid for it.

Want to get paid for what you are already doing?

Consider this. Many companies believe that the word-of-mouth recommendation and promotion of their products and services is more effective than money spent on advertising. Here is what they do.

They stop their traditional advertising and marketing.

These companies then use these unspent advertising and marketing monies to reward people who recommend and promote their products and services.

So if you like the products and services of one of these companies, don’t change what you are doing. Simply continue recommending and promoting, and let these companies send you cash every month.

There are two types of people in the world:

  • Those that recommend and promote the things they like, and
  • Those that get paid for it.

~~~~~~~~~~~~~~~~~~~~~~~~

Want to be more professional?

Need help determining what a good opportunity is and what, EXACTLY, you’ll have to do to get paid?

Get a copy of this free report.

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MLM Tip from Big Al: How to make your investment friends jealous

This MLM tip from Big Al is about where to put that $100 for the best return.

Let’s say that you have $100 to invest. Where would you invest it?

You could be safe and put that $100 in a bank savings account. At .05% interest, you would get a nice, safe, guaranteed return of $0.05 at the end of the year.

So why not try investing in the stock market?

Maybe you could invest in some company that you are very familiar with. You’d like to have an inside view or advantage, so you’ll stick with a company you intimately know.

Now you buy one share of that company’s stock for $100. Because you have inside information, your share of stock appreciates to $200 at the end of the year.

Wow! That’s a 100% return on your investment. Pretty smart, don’t you think?

Not really. Not the way the market is behaving.

What if you did this?

You invest the $100 in a classified ad in the local newspaper. By adding a little personal work to your money investment, you successfully recruit one new serious distributor.

And with a little more personal effort, you train your new distributor to be productive.

Your return? An extra $50 a month in bonus income. That’s $600 extra per year! That’s a 600% return on your investment.

Pretty smart.

But it gets better.

What if you invested the $100 in training?

Maybe you invested the $100 to go to your company’s regional training seminar. At the seminar, you learned how to prospect and recruit new distributors without running an ad.

In other words, you won’t have to spend $100 to run an ad every time you want to locate and sponsor a new distributor. Instead, you’ve learned expert methods of locating hot prospects without having to spend any money.

Now you can sponsor one new distributor every month who earns you an extra $50 in monthly income. At the end of the year, you’d have an extra monthly income of $600. That’s $7,200 extra a year — a 7,200% return on your investment.

And that’s the kind of investment return that separates part-time distributors from financially independent leaders.

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Here’s What Works in MLM ~ WORK!

I like to call it the ‘Bought a Lottery Ticket’ syndrome:

People fed up with the boss, fed up with not having enough money at the end of the month, fed up with not living the life of their dreams, get into a home based business, a Multi-Level marketing company.

Without doing much if any research they jump into a deal that appeals looking for a stash of cash.

“I got a business now, got my websites up and and I’m ready to earn. And . . .”

then they do nothing. They’ve bought the business much like buying a lottery ticket and take the same action, which is NO action. After all , there IS no action to take when you buy a lottery ticket. Just sit back and wait for the money to come in.

And wait.

And wait.

But they have bought a BUSINESS, so why aren’t they getting BUSY?

The answer or answers to this are many but they all explain this:

Why 98% Fail.

The most direct action you can take if you are in such a situation and realize you MUST do something about it is to get the skills that WORK so that your business will WORK.

Yes, WORK. You have bought a business and nothing works like work!

Don’t have the skills? Don’t even know what they are? You can get a list of them here:

http://bigalskills.com

And you can register for a new series of free generic webinars focusing on these same 25 business skills, again all generic and free, from the master trainer in MLM, Tom ‘Big Al’ Schreiter.

Register here for the webinar http://www.MLMreadysetgo.info

Each session is live at 1pm ET on Saturdays and each is archived to be reviewed again if not seen live. Just use my name ~ Tony Lauria ~ as the person who invited you.

And please know this is not an affiliate program since there is no cost involved.

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Dead MLM Meat

So you’re in an MLM and you’ve branded yourself . . . but without knowing what to say, You’re dead meat. 

Your blog is up and running . . . but without knowing what to say, You’re dead meat. 

You’re getting leads from wherever . . . but without knowing what to say, You’re dead meat. 

You have published articles all over the Internet. . . but without knowing what to say, You’re dead meat. 

Your company’s got a great comp plan . . . but without knowing what to say, You’re dead meat. 

You love retailing the most wonderful products and services . . . but without knowing what to say, You’re dead meat. 

You are absolutely in love with the people you’re keeping company with in your company. . . but without knowing what to say, You’re dead meat. 

And your company has the most multi-millionaires of any MLM . . . but without knowing what to say, You’re dead meat. 

There are many elements to building and running a successful MLM business, but the most important of all the necessary skills is knowing what to say because without that . . . 

Join us for a free weekly series of webinars that will focus on and feature the 25 Skills Needed to Build a Successful MLM business. 

These 25 skills are those taught by the world’s best and most well-known generic trainer, Tom ‘Big Al’ Schreiter. 

You can download a list of the 25 skills at http://www.BigAlSkills.com 

And you can register for the series of webinars at htttp://www.MLMreadysetgo.info .  The series begins on September 24 at 1pm EDT, and will continue every Saturday thereafter.

Just use my name, Tony Lauria, as the person who invited you.

And remember there is never any charge for any of this so you have nothing to lose and 25 Success Skills to gain.

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Best Quote To Build Your MLM Business?

Tom ‘Big Al’ Schreiter says:

I go to as many trainings as I can. Why?

I hear great stuff, pick up new ideas, and rethink old strategies. I feel sorry for people who think they know it all in this business. If they know that much already, think of how much more they could earn with even more knowledge.

Anyway, in August 1995, I heard Dayle Maloney give a talk and he described how his early days were a bit of a disaster. His first check was less than $6. That’s not very good in anybody’s opinion.

Now, if someone asked you the question, “How much money did you earn your first month?” and you had to answer, “Only $6.” — that could be hazardous to your recruiting!

Well, Dayle has an answer for almost everything.

When somebody asks Dayle, “How much money did you earn your first month?” – this is what he says:

“I don’t know. I haven’t finished collecting it all yet. You see, you get paid residual income in this business. I’m still earning money from my efforts from my very first month!”

Awesome answer. Not only do you overcome a prospect’s objection, you also slip in a neat selling point about the residual income feature of network marketing.

Has that quote paid off?

Yes! And I don’t know how much it has paid off since I’m still getting paid for the first time I used it.

~~~~~~~~~~~~

“Big Al’ is the mentor of the guy who wrote the book on Network Marketing and you can get your FREE copy of that report here.

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