9 Nov 2012, 12:55pm
Leadership Successful Networking Uncategorized What It Takes To Win
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  • Grow Your Own Food4Wealth

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  • Marketing Disclosure

  • So, The Grasshopper’s “Entitled To Stuff” Party Won – For Now

    I was going to call this article The Better Marketing Won but that wasn’t emotional enough. And I do want this article to be read so I went with the more emotional title, keywords be damned. Besides that’s why they won: better marketing based on emotion.

    Yup, the Democrooks used emotions to rile and hook voters, emotions like revenge, envy, anger, fear and greed.

    But so did the Republicrooks use these emotions, only they had a larger dash of reason leavening the bread before it was popped into the oven. Too bad because reason doesn’t make this recipe.

    So, lesson learned – in marketing, emotions always trump reason.

    Or as the maxim goes, People buy on emotion and benefits not reason and features.

    Only, as most of us in marketing and sales know, once the item is taken home, unwrapped and taken out of the box, the buyer’s emotion subsides and reason comes acreepin’ in. And then comes the dawn.

     And the next dilemma.

    “Sorry, all sales are final.” Can’t return this purchase.

    What to do? Simple – Keep those emotions engaged. Only now it’s got to be smugness, arrogance, and a bit more greed to be satiated.

    Yup, the Grasshopper’s marketing team got the vote out alright with bigger and better promises and vilification of the other side.

    Marketing lesson learned: Promise them anything – and then some more.

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    Why 98% Fail or No Success Without Failure

    I know, I know! That’s focusing on the negative, like saying the “Glass is Half-Empty!”

    Well, it is. It has to be in order for the Glass to be Half-Full, doesn’t it?

    Let’s be honest. When you look at that Glass, it’s BOTH Half-Empty AND Half-Full AT THE SAME TIME.

    All the conventional advice is for us to focus on Success, on the part of the Glass with the liquid. And when we do that we are choosing to ignore the empty half.

    But it is still there  – the empty half I mean.

    There can be no Full without Empty, just as there is no Success without Failure.

    Besides, that’s where we learn.

    You remember the story of Edison and his 10,000 ‘failures’. Only he didn’t call them that. He claimed he learned 10,000 ways the light bulb wouldn’t work!

    So yes, looking at failure works. It teaches. In our case it teaches what NOT to do with our Network Marketing businesses.

    If you’re up to it and want to learn what NOT to do, you may want to check out my new book available only at Amazon via the Kindle store. If you don’t have a Kindle reader, don’t worry. You can get the free reader app download for any of your devices here.

    And you can get your copy of the book via http://Why98PercentFail.com.

    Thanks.

    To Your Success!

    PS: Oh, the book’s subtitle is Why Recruiting & Keeping Your Downline Populated Keep Getting Harder. Aren’t you curious?

    PPS: And if you have a moment after reading it would you consider leaving a comment.

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    The Essence Of Creativity – “What box?”

    On Friday I had the occasion to visit my local community board where I was asked to sign in on one of those lined sheets with columns and lines for Name, Address, Phone, email Address, Reason for Visiting.

    So I did so but, whether I write large or the lines and spaces are too small, I used more than what the designer of this form allotted.

    When I handed it back to the woman she wrinkled her nose and mumbled something about “taking up more than one line.”

    My reply: “You really were taught well, weren’t you?” and when she looked at me a little bit defensively I countered, “I mean, I’m sure you were told not to color outside the lines, weren’t you? But the essence of creativity is to use whatever you need – space, lines, time – to get done what you set out to get done.”  

    Perhaps too big an answer to a rather insignificant issue but her reply was a peek into a way of thinking that has crept into our lives and is crippling us.

    We have become SO sensitive, SO worried about offending, SO paralyzed by whatever is considered “correct” this season that nothing is getting done. We’re not working, not earning, not building, not creating.

    Worse. We’re sliding backward into an abyss.

    You have, I’m sure, heard the plea to think outside the box.

    The best reply I’ve heard to this is,

    “What box?”

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    You’re On Your Own

    Wonderful article online yesterday saying that relying on solutions from Washington may create a worse economic situation by encouraging many to believe politicians will take action to help you get ahead.  The danger is that such a belief may make it less likely you will take the necessary action to improve your economy.

    If politicians and policy wonks were really honest – image calling for honesty from Washington! – they would be telling us: You’re on your own. Face it: the government is broke and dysfunctional and was never designed to be our nanny, sugar daddy or any other relative.  The grand American experiment, as the Europeans have called our country and its constitution, was set up to have as little government as possible.

    Remember Jefferson: “The natural progress of things is for liberty to yield, and government to gain ground.”? Remember Don’t Tread On Me?

    But I digress. The best advice is to forget any new policies designed to make the economy more “fair” and instead learn to be more self-sufficient.  And the trick according to this article is to figure out what you can do to make yourself more employable. Though I would suggest more entrepreneurial.

    Doing either implies understanding a few things, most natably “a decline in economic mobility, which means it’s getting harder for people to boost their earnings, move up the socioeconomic ladder and improve their living standards.”

    Like it or not, we ARE living in not only a brave new world but a new economy too so pay attention to three key elements all of which YOU control.

    • Education
    • Technology
    • Attitude

     Education – is your training outdated?  If so go take some classes, get new skills. No excuses.

    Technology – are you familiar with most of it? I know it changes rapidly BUT THAT”S the point! Those who are up to date on it and whose jobs depend on digital “know how” have a clear advantage. Don’t know how to do something? Google it!

    Attitude – what’s your voice sound like and your body language saying? Need I say more?

    Relying too much on others, especially the government, has contributed to the economic mess we are in. Realizing that things have changed, and not for the better, is certainly a rude awakening from the prosperous pre-2008 economy. Understanding that just showing up for work won’t cut it right now is just the beginning. All that is not enough.

    You are at a crossroads. Address those three key elements listed above or sink into deeper dependency.

    The jury on the Grand American Experiment is still out but I’m hopeful because despite all the difficulties, people are STILL dying to get into our country. Do they know something you have forgotten: It is up to you.

    Yup. We’re on our own.

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    26 Jul 2012, 6:38pm
    Leadership:
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  • Grow Your Own Food4Wealth

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  • Marketing Disclosure

  • A Failure of Leadership?

    “If you got a business, you didn’t build that. You got help.”
    ~ President Obama, July 13, 2012 Roanoke, VA

    So the President credits the government for any successes.
    Does Mr. Obama blame the government when businesses fail too?

    It is a fair question, isn’t it?

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    19 Jul 2012, 4:59pm
    Leadership Successful Networking Uncategorized
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  • Grow Your Own Food4Wealth

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  • Marketing Disclosure

  • New MLM Partner

    “If you’ve got a business, you didn’t build that. Somebody else made that happen” – President Barack Obama

     
    I didn’t know Obama was interested in Network Marketing?
    Maybe someone can recruit him next January 2oth.
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    MLM Tip: How To Speak, How To Listen 4

    If you’ve been doing network marketing for even just one month, you’ve probably heard this one:

    “So how much money have you made doing this?”

    And for most of us it can be a real stopper. It certainly stopped me once or twice.

    Here’s Big Al with Art Jonak giving us a really masterful answer to this thorny question:

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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    How To Speak, How To Listen 3

    Mortimer Adler argues in his 30-year-old masterpiece How to Speak How to Listen that being able to listen well is the most difficult communication skill to acquire, more difficult to learn than speaking or the other skills pair of reading and writing. This difficulty helps to explain why it is the most lacking of the communication skills.

    But why is that and what does it tell us about our human behavior?

    My hunch is because listening is linked with its sister skill – speaking, and the emotion that stirs ups in the majority of people. You probably know that when asked, most people say, even more than dying, their greatest fear speaking in public .

    When most of us are in some kind of conversation or presentation – let’s say we’re talking to a prospect for our business opportunity – we tend to get so wrapped up in what to say next that we FORGET to listen. And when that happens we fail to connect. We in effect isolate ourselves, widening the gap that already exists naturally and the one we are trying to bridge by speaking to them to begin with!

    Is there any wonder so many of us Network Marketers have such difficulty sponsoring people into our businesses?

    Want to do something about it?

    ~~~~~~­­­­

    While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen , he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in conventional sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at http://BigAlSkills.com and sign up for his newsletter at http://FortuneNow.com at no cost.

    You can also experience them live each Saturday at 1pm EDT in an ongoing series of webinars. To enroll at no cost go to http://www.MLMreadysetgo.info and please use my name ~Tony Lauria~ as the person who invited you.

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    Why Looking For Good Prospects Is Useless

    – UNLESS you Know What To Say

    From Tom ‘Big Al’ Schreiter’s most recent newsletter:

    If you have talked to all of your friends, and they tell you “No,” … and if you have talked to all of your relatives, and they told you they were not interested … finding new prospects to ruin isn’t the answer.

    You don’t need new people to ruin.

    You need to change what you say.

    If your best prospects (family and friends) hated what you said, then strangers won’t like what you say any better.

    * Buying 1,000 names of new prospects to ruin isn’t the answer.

    * Joining 20 networking clubs isn’t the answer.

    * Running ads isn’t the answer.

    * Working harder isn’t the answer.

    The answer is you have to learn what to say.

    ~~ Here are a few things you can do:

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    How To Speak, How To Listen 2

    Yesterday I cited Mortimer J. Adler’s book How to Speak How to Listen where the author paired the communication skills of writing with reading and speaking with listening. Mr. Adler also wrote that the pair of speaking and listening is more difficult to acquire than the reading and writing pair. Here’s why.

    Superficially, the two pairs appear to be parallel since both involve language and both are used to connect one mind to another. Yet there is a very fundamental difference between the two pairs and that difference is fluidity, immediacy and fluency.

    The written word was invented to be read, to be more or less permanent. Consider when something is written. It can be gone over and edited before it is released to be read. The communication is not immediate; there is always a time lag between the writing and the reading. This pair, when compared to speaking and listening, is static, resembling painting and sculpture rather than a performing art such as acting or dancing.

    When communication is spoken and listened to one is not able to go back and change what has been said and listened to. We can correct ourselves when we have misspoken but it is not so easy to forget our first and immediate impression of the performance — despite what judges tell juries to do!

    ‘Speaking and Listening’ has the element of ‘Standing and Delivering’ to it. This similarity may explain to a large degree why Network Marketers need these skills and also why they are very uncomfortable using them, lending insight as to why so many struggle. ~~~

    While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen , he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in conventional sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at http://BigAlSkills.com and sign up for his newsletter at http://FortuneNow.com at no cost.

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  • HAVE YOU SURRENDERED CONTROL OF YOUR MIND?

    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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