MLM Tip from 'Big Al' Successful Networking Uncategorized What It Takes To Win: how to attract more money in networking language creates reality MLM mindset power of being present power of intention power of thought relationship building Steps to success
by Tony Lauria
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The Value of an Elevator Pitch
Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.
No one ever bought anything in an elevator
The purpose of an elevator pitch isn’t to close the sale.
The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.
And the idea of using vacuous, vague words to craft a bland mission statement is dumb.
No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?
If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info
There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.
And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.
Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.
All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)
Manifesting is Intention & Attention Successful Networking What It Takes To Win: financial interdependence language creates reality leadership hunger leadership vacuum relationship building work and play
by Tony Lauria
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The Trap of Social Media Noise
‘I quote others to better express myself.’
So the saying goes. And since I couldn’t say any better what Seth Godin has to say about the noise of social media, I’ll borrow his words. Enjoy it.
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The Trap Of Social Media Noise
If we put a number on it, people will try to make the number go up.
Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the ideal soapbox, a free opportunity to shout to the masses.
But first, we’re told to make that number go up. Increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise.
In Corey’s words, the conventional, broken wisdom is:
Follow a ton of people to get people to follow back
Focus on the # of followers, not the interests of followers or your relationship with them.
Pump links through the social platform (take your pick, or do them all!)
Offer nothing of value, and no context. This is a megaphone, not a telephone.
Think you’re winning, because you’re playing video games (highest follower count wins!)
This looks like winning (the numbers are going up!), but it’s actually a double-edged form of losing. First, you’re polluting a powerful space, turning signals into noise and bringing down the level of discourse for everyone. And second, you’re wasting your time when you could be building a tribe instead, could be earning permission, could be creating a channel where your voice is actually welcomed.
Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.
The game theory pushes us into one of two directions: either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing), or
Relentlessly focus. Prune your message and your list and build a reputation that’s worth owning and an audience that cares.
Only one of these strategies builds an asset of value.
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The noisy chatter of a cocktail party or the one-on-one conversation of focused individuals? You choose.
Emotion & Reason
By now we all know that humans buy on emotion.
Perhaps less well known - but logical once we think about it - is the idea that business people run their businesses less on emotion and more on reasonable action.
All smart and successful business owners know this so they reasonably use emotion to appeal to buyers. Hence all the excitement and hype about products, services and opportunities. Not to mention advertising.
Many MLM business “owners” employ this very strategy: excite any potential business partners with the drama and the dream of owning their own businesses.
Question: Once the recruits have gotten “on board” with emotion, can they succeed with that only? In other words, how far can one get solely on emotion?
MLM Tip from Rangy Gage: If You’re Not Failing, You’re Not Risking Enough
A great blog post from Randy a few days ago uses the analogy of base stealers in baseball: If one is 100% successful, he’s being too cautious and not taking enough chances.
In other words, there’s a Fear of Getting Caught, or a Fear of Failure.
Your Success Percentage
By Randy Gage
October 11th, 2011
If a base runner steals 25 bases in 25 attempts, you may think that makes him a great base stealer. Actually, quite the opposite…
A good coach will tell him that if he is 100 percent successful, it means he is too cautious and is not taking advantage of the opportunities being presented to him. In fact, many coaches expect the player to be thrown out 25 or 30 percent of the time, and then consider them a true base stealer.
Now let’s talk about you…
If everyone you prospect is enrolling – you know what that means, right?
-RG
MLM Tip: Qualify Prospects as Tenants
While prospecting for my network marketing company, I realized my best MLM recruiting idea was the same as screening for better tenants.
Four and a half years ago I became a property owner for the first time.
After my grandfather died, my father and uncle became co-owners of the 4-family house I grew up in. Fed up with commuting from the suburbs for over 20 years to keep his hand in the management of the property, my uncle sold his half to me.
Best investment I ever made. But such a move is life altering.
First I had to give up my place in Manhattan and then learn to deal with city bureaucracy, various repairmen and craftsmen and…
Tenants!
I had never thought of it before but dealing with tenants is a lot like dealing with business clients – only more so. Tenants, in my case, are people I have to live with!
What I found was that the process of finding tenants is a lot like prospecting for good people to join your MLM company in one major aspect – they are people who are occupying your downline and on whom you are depending, to a large extent, for your income.
My first three adventures in networking were glorious, resounding but instructive failures. Par for the course I long since discovered. However, failure does not really exist. It is generally an event that can and should be viewed as feedback and, confidently, as a learning opportunity. I had many of these “failure/learning opportunities” – hard and expensive ones at that – as all enormously successful networkers have.
The most glaring of these failure/learning exercises were ineffective techniques for attracting serious business partners. It just wasn’t there. All I got was the hackneyed, the ridiculous and the expensive strategies:
o The ’3 foot rule’
o Every ‘NO’ gets you closer to your first ‘YES’ – 100 of them means you’re getting closer!
o Enlist everyone who fogs a mirror and has a credit card!
o Buy ‘pre-qualified’ MLM leads. And then some more. Then more yet.
In my new life as a landlord I imagined using these same strategies to find reliable tenants . . .
Except it put shivers up and down my spine.
- Just as I wouldn’t rent a 2-bedroom to EVERYONE and ANYONE within three feet of my voice, why would I talk to just anyone about my business? Look for the motivated.
- Just as I wouldn’t want to spend days showing a vacant apartment to all passers-by off the street, why would I want to get dozens and dozens of time-consuming ‘NO’s before I found a suitable fit and a ‘YES’? Look for the qualified.
- Just as I’d want to check a possible tenant’s employment history, credit rating and personal references, wouldn’t I want to know if a prospect is dedicated, motivated, and coachable before recruiting and sponsoring one into my business? Look for the volunteers.
If you are not looking at prospects for your business as desirable “tenants”, as potentially good neighbors residing in your downline, what strategies and techniques are you using to attract a pool of desirable candidates?
Take my favorite MLM prospecting idea and use it: If you’re serious about building walk-away, residual, royalty income, your downline has to be made up of serious business partners – as good as the tenants you’d want living with you in the same building.
Because they are.
For more tips and an overview of just what Network Marketing truly is, grab your free report here.
Manifesting is Intention & Attention Successful Networking What It Takes To Win
by Tony Lauria
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MLM Tip: ‘Playing’ at Network Marketing
Kids playing Tag. A puppy and a lawn sprinkler. Children engaged in Hide & Seek.
What do they have in common?
“You can’t get me!”
But they’re sure going to get as close as they possibly can . . . but not too close that they can’t escape from being tagged, getting wet or being found.
So what’s this got to do with Network Marketing?
Prospecting.
You see, they want to be found but they’re hiding just as every kid wants to show how clever they are at staying out of sight and . . .
They want to get wet but not soaked.
They want to get close, real close, to what they’re looking for, but not get tagged with a bad deal. Not get scammed, cheated, lied to or swindled.
And that has all happened to most of them. Yet they want to get close again.
The dream is too strong, the reward too enticing. In fact, one of the master networkers Randy Gage goes so far as to say that once MLM gets in their blood the only thing that will replace it is formaldehyde!
So they want to play at this the way an athlete looks forward to the next contest. But unlike professional athletes, most networkers who long to be professional winners are without the skills necessary to win.
That’s all that’s missing. The will to play and the will to win are already in place.
They just don’t know what to do and say and when to do them.
That should be simple and easy to fix, shouldn’t it?
And why can’t it just be given away?
Play instead of Work?
See what I mean: http://liveyourdream-ownyourlife.com/sorry-but-i-dont-believe-in-work
Recruiting “Fast Enough”– Beating Attrition In An MLM Company
Attrition, the losing of members in your MLM downline, can be the most disheartening part of being a Network Marketer.
You have figured out how many people you need in your organization to start making some serious money so you work hard to present your opportunity in a good light, answer all the objections and finally get them signed up. You then get them “plugged into” your company’s training, maybe even try to cultivate a real relationship with them, but in a few months they disappear.
So you increase your recruiting efforts only to realize this is taking up more of your time, leaving you with even less to mentor, train, retail product, etc.
Result: more people leaving.
So you really ramp up that recruiting campaign but there’s even less time now for . . . . and so on. You get the picture. Higher and higher attrition rates. Your people aren’t being trained and they aren’t being cared for. And you are getting frustrated.
What if your recruiting efforts are NOT really the problem?
What if the number of people you need to make serious money IS?
If you have to keep recruiting endlessly in your MLM because you can’t earn any meaningful income without a downline of 2500 or more, you’re probably in a suspect company with a suspect pay plan that rewards headhunting. Any plan requiring thousands of people in your downline is not feasible unless you are a recruiting master, aka, a headhunter.
That would be real bad for your duplicating efforts because most people are very uncomfortable if they have to recruit, recruit, recruit – and recruit some more to make some meaningful money.
Do you think maybe that’s yet another reason why they’re jumping ship? In addition to feeling abandoned and lost without some mentoring and guidance that is?
In the end if you can’t duplicate, there goes your depth and there goes your wealth.
And why did you get into this game again? Wasn’t it to free you from a time consuming job? Wasn’t it to get you enough time and financial freedom to own your life?
There are many solutions to this dilemma. You can begin to gather some of them with this free report
Successful Networking What It Takes To Win: creating your life on purpose financial interdependence relationship building
by Tony Lauria
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MLM Success: Your 1st Step – DO NOT ISOLATE YOURSELF
A successful Network Marketing business cannot be done alone: The very first step you must take toward MLM success is to get connected – DO NOT ISOLATE YOURSELF.
This may seem apparent, after all it IS Network Marketing. However, you might be surprised at how enticing it is to so many to work alone and think “I can figure this out for and by myself” – provided there is enough information available.
Sorry but this a very wrong assumption for a Network Marketer, an ssumption that leads to the careless spending of great amounts of time and finally, in the worst case, to the death of dreams.
This is also one of the greatest differences between INTERNET marketing and NETWORK marketing.
When NETWORK marketers behave like INTERNET marketers they have greatly misinformed themselves. This behavior of working alone is in direct contradiction to what NETWORKING is.
Call me guilty of “profiling” if you must but Internet marketers are in love with their computers and all the software that they have installed. They believe that all that information is going to deliver them to the Promised Land, turning their PCs into ATMs.
THEN, and only then, will they emerge from their solitary cocoons and spread their wings!
Maybe. But this model does not and cannot work for NETWORK marketers.
NETWORK MARKETERS HAVE TO NETWORK!
By definition Networkers have to meet, talk to, mingle with, and share ideas with other people. At the initial stages of a Network Marketer’s life this ideally should be done with a team and a mentor. The best setting for accomplishing this is with a Mastermind group.
If you find yourself in an MLM company without such a Mastermind group, you are at a grave disadvantage. It is something you must correct if you do not want to see your dream shrivel up and blow away in the wind.
You can learn more about Mastermind groups and how to find one in this free report.
Don’t be shy. Take Action. NOW.
What are you waiting for? You need support. You need to bond with income partners who will turn into lifelong friends. You need a Mastermind group.
Here is how you can get all that for free.
Successful Networking What It Takes To Win: how to attract more money in networking power of relationship in MLM relationship building
by Tony Lauria
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Money And Relationships In MLM
Putting the money before the relationship in an MLM business is the same as putting the cart before the animal.
Gives new meaning to ass backwards, doesn’t it?
Successful Networking What It Takes To Win: how to attract more money in networking mindset of success
by Tony Lauria
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Appreciating Self-Worth Is The Beginning Of Progress or Using Mental, Spiritual, Intellectual and Creative Power to Do All We Could Ever Dream Of Doing
I am a big fan of personal development and deeply appreciate using mental, spiritual, intellectual and creative power to do all we could ever dream of doing in our desire for a successful Network Marketing career. Coming from a lifetime as an employee and experienced in the conventional business model, I needed a drastic “attitude adjustment” and I got it from all the wonderful material out there.
Here is a quote from one of the masters, the late Jim Rohn, who in his book The Five Major Pieces to the Life Puzzle had this to say:
What would happen if we all put our minds to work and read the books, took the classes and discovered new ways to refine our philosophy? What would happen if we all developed a new attitude about the past, the present and the future? What would happen if we all changed our feelings about one another and the importance of each individual to our collective destiny? If we did all that, just imagine what an incredible effect this would have on our future?
The exciting thing is that each of us already has enough mental, spiritual, intellectual and creative power to do all that we could ever dream of doing.
Everyone has it!
{Let me repeat that: The exciting thing is that each of us already has enough mental, spiritual, intellectual and creative power to do all that we could ever dream of doing.}
We just need to become more aware of all that we already have and spend more time refining all that we already are, and then put it to work for us.
What stops us from recognizing our inherent gifts and talents is a poor attitude about ourselves. Why are we so quick to see the value in others and yet so reluctant to see it in ourselves? Why are we always ready to applaud someone else’s accomplishment and yet so shy about recognizing our own?
The bracketed and boldfaced text above is my doing.
Now what about your doing? If you have been working on yourself but still are stuck you may benefit greatly from this free report.
