9 Nov 2012, 12:55pm
Leadership Successful Networking Uncategorized What It Takes To Win
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  • Grow Your Own Food4Wealth

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  • So, The Grasshopper’s “Entitled To Stuff” Party Won – For Now

    I was going to call this article The Better Marketing Won but that wasn’t emotional enough. And I do want this article to be read so I went with the more emotional title, keywords be damned. Besides that’s why they won: better marketing based on emotion.

    Yup, the Democrooks used emotions to rile and hook voters, emotions like revenge, envy, anger, fear and greed.

    But so did the Republicrooks use these emotions, only they had a larger dash of reason leavening the bread before it was popped into the oven. Too bad because reason doesn’t make this recipe.

    So, lesson learned – in marketing, emotions always trump reason.

    Or as the maxim goes, People buy on emotion and benefits not reason and features.

    Only, as most of us in marketing and sales know, once the item is taken home, unwrapped and taken out of the box, the buyer’s emotion subsides and reason comes acreepin’ in. And then comes the dawn.

     And the next dilemma.

    “Sorry, all sales are final.” Can’t return this purchase.

    What to do? Simple – Keep those emotions engaged. Only now it’s got to be smugness, arrogance, and a bit more greed to be satiated.

    Yup, the Grasshopper’s marketing team got the vote out alright with bigger and better promises and vilification of the other side.

    Marketing lesson learned: Promise them anything – and then some more.

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    21 Oct 2012, 1:14pm
    How To Speak How To Listen MLM Tip from 'Big Al' Successful Networking
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  • MLM Tip from ‘Big Al’: Lesson #3 on Death Wish Marketing or How Network Marketers Undo Themselves Time Afer Time

    My last posts were Lesson #2 and Lesson #1 from ‘Big Al’ on Death Wish Marketing or Believing Our Enthusiasm for Our Product Has Something to Do With What Our Prospects Want.

    Here now is the last of the lessons:

    Find out who does the buying. Even though your ultimate consumer wants a product, it is up to the person with the money to do the purchasing.

     

    Lesson #3

    Back to our cat.

    Our cat loved mouse guts, wanted mouse guts, and would be a great consumer of mouse guts. However, the cat didn’t do the shopping.

    If you listened to the cat survey, what would you have done?

    Introduce a new cat food called “Tasty Mouse Guts”, right?

    Now, imagine how that will look on the supermarket shelf. There’s “Tasty Liver Chunks”, “Filet of Tuna”, “Beef Wellington For Cats”, and “Tasty Mouse Guts.” Which one isn’t going to be purchased?

    “Tasty Mouse Guts.” It’s going to gather dust on the shelf because the people with the money won’t buy it. They hate how the product looks, how the product sounds, and everything else about the product. “Tasty Mouse Guts” just isn’t going to sell.

    What happened?

    We interviewed the wrong person.

    We have to market and sell to the people who do the buying.

    For instance, let’s say you interview some children, asking them, “What is your favorite food?”

    They answer, “Sugar-coated caffeine-enhanced candy bars with ice cream centers.”

    Do you open a manufacturing plant that makes sugar-coated caffeine-enhanced candy bars with ice cream centers?

    No. Because their parents won’t buy them. The parents want to buy boring foods for their children such as bread, vegetables, fruit, etc. The parents don’t want to buy foods that will turn their children into human pinballs.

    It’s the same situation when we look for a prospecting angle to attract new leaders into our MLM downlines.

    Imagine we interview a bunch of readers from Socialism Today. They tell us they want an MLM program that requires no investment, no work, no recruiting, no selling, and no anything.

    “Aha!” we think. Our survey has located what these prospects want.

    Unfortunately, these aren’t the people who want to become MLM leaders, and certainly aren’t the ones who will invest in their own training and marketing expenses. They just want something with no effort.

    Instead, we should have surveyed the readers of Capitalism Workaholics. They would tell us that they wanted a free enterprise situation where they would get paid for their efforts, and their results.

    Now we could run an ad that attract leaders with our new information. We have to market to the people who do the actual buying.

    What’s the bottom line?

    To market the right product, to the right people.

    It’s just common sense. Now, where is that Wonderful Product that increases common sense?

    ~~~~~~~~

    Network Marketing is an ingenious business model that has created fortunes for countless numbers of people but the question must be asked: Why do so many struggle and even fail?

    The answer can be complicated and attributed to the company, the product and the comp plan. Yet none of these compel anyone to be associated with MLM. That leaves the individual with the responsibility for succeeding. And for discovering what must be learned and done.

    Skills are obviously necessary but even those, once acquired, are of no use unless put into practice.

    So why are they so often NOT?

    Here is my attempt to answer that question: http://Why98percentFail.com

     

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    14 Oct 2012, 12:59pm
    How To Speak How To Listen MLM Tip from 'Big Al' Successful Networking Uncategorized
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  • MLM Tip from Big Al: Death Wish Marketing – Lesson #2

    Last time I shared with you Lesson #1 from ‘Big Al’ on Death Wish Marketing or Believing Our Enthusiasm for Our Product Has Something to Do With What Our Prospects Want.

    Let’s move on to Lesson#2 from ‘Big Al’:

    ~~~~~~~

    Before selling the Wonderful Product, do a survey to find the best market for Wonderful Product prospects.

    Remember the cat from Lesson #1? The cat didn’t want canned garbage. However, during our interview the cat told us that dogs loved canned garbage. Now we have located a market to sell our canned garbage. All we have to do is call on some hungry dogs.

    The same holds true for Wonderful Product that improves common sense. We need to survey and locate the nest of prospects who want more common sense.

    Maybe we find a bunch of baseball owners and baseball players. They could take the Wonderful Product and realize that they earn money by actually playing baseball — not from strike talks and endless negotiations.

    Or, we locate a group meeting of the “Flat Earth Society.” They’ll be inspired when their newly-found common sense shows them that the earth is round.

    As professional marketers we must spend our efforts locating prospects who want (not need) our products. This is ten times more effective than peddling sales presentations to every breathing organism that we encounter.

    So if you sell water filters, don’t try selling them to everyone. Focus your efforts on people who care about their health.

    If you sell car alarms, locate prospects who own customized automobiles. Since the owners invested personal time and effort in the customizing, you can be sure they want to protect their car. Conversely, owners of Pacers and Gremlins (remember them!) may actually want people to steal their cars. Those prospects would be a waste of time.

    If you want to reach sewing enthusiasts, advertise in the Sewing Circle, not Gun Trafficking Gazette. Your prospect, the sewing enthusiast, is looking for editorials, stories and ads about sewing and subscribes to the Sewing Circle.

    If you want to reach network marketing enthusiasts, advertise in network marketing publications, not in Socialism Today.

    ~~~~~~

    All this makes such perfect sense I wonder why I didn’t think of it myself! Maybe I should take some of those commonsense pills!

    Here’s a peek at Lesson #3 from ‘Big Al’:

    ~~~~~~

    Imagine we interview a bunch of readers from Socialism Today. They tell us they want an MLM program that requires no investment, no work, no recruiting, no selling, and no anything.

    “Aha!” we think. Our survey has located what these prospects want.

    Unfortunately, these aren’t the people who want to become MLM leaders, and certainly aren’t the ones who will invest in their own training and marketing expenses. They just want something with no effort.

    ~~~~~~~~~

    Imagine – prospects who are looking for an MLM program that requires No investment of time or money, No work, No recruiting and No selling. Sounds like 98% of those who fail!

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    9 Oct 2012, 3:07pm
    Successful Networking Why 98% Fail
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  • The Curious Networking Imperative

    Unfortunately I haven’t been keeping up with one of my favorite bloggers, Seth Godin, for a while but finally got ’round to it. This one is a beaut!

    ~~~~~~

    The curious imperative

    Now that information is ubiquitous, the obligation changes. It’s no longer okay to not know.

    If you don’t know what a word means, look it up.

    If you’re meeting with someone, check them out in advance.

    If it sounds too good to be true, Google it before you forward it.

    If you don’t know what questions to ask your doctor, find them before your appointment.

    If it’s important, do your homework.

    I confess that I’m amazed when I meet hard-working, smart people who are completely clueless about how their industry works, how their tools work…

    It never made sense to be proud of being ignorant, but we’re in a new era now. Look it up.

    http://sethgodin.typepad.com/seths_blog/2012/10/the-curious-imperative.html

    ~~~~~~ 

    Thanks Seth. Truer words were never spoken.

    Since we DO live in the Information Age, there is NO excuse for being ignorant.

    So here’s a BIG question for those Network Marketers out there who ARE curious:

    Why do so many fail at MLM when they tell us it is so easy to succeed and that we’ve been doing it all our lives?

    Curious?

     http://Why98percentFail.com

    Come to think of it the information here transcends just Network Marketing.

    Curious imperative indeed.

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    8 Oct 2012, 4:30pm
    A 2-Minute Story MLM Tip from 'Big Al' Successful Networking
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  • MLM Tip From Big Al: “How Would You Feel?”

    A few days ago I offered a very short story by Tom ‘Big Al’ Schreiter, the story of two young men. Here’s another one a bit longer that asks the question, “How would you feel if you weren’t told?”

    The Social Security Story

    Imagine you and I are both 85 years old. One day I come up to you and I say:

    “Hey, did you get your Social Security check yet?”

    And you say:

    “Huh?” 

    So I repeat the question and say:

    “Did you get your Social Security check in the mail this month?” 

    You frown and say:

    “Social Security check? What’s that?” 

    I explain:

    “You know about the Social Security check, don’t you? It’s the check the government gives you every month just for being old. Once you turn 65 years old, you fill out a little form and the Government sends you a check every month just for being old.” 

    You say:

    “Oh no! I didn’t know about it. And here I am, 85 years old, and for the last 20 years I could have been getting all that extra money. I just missed out on 240 checks of free money from the government!” 

    So how would you feel if that happened to you? Pretty bad. No one told you that you could have been getting those checks.

    And how would you feel if I said this?

    “Oh, I’m sorry. I knew about these checks all the time. I guess I just never bothered to tell you about them over the last 20 years. I thought maybe you wouldn’t be interested in getting that free money from the government.” 

    You would be mad! Really mad!

    That is why we must tell everyone we know that we do network marketing everyday but we just don’t get paid for it. They don’t know this, and they don’t know how to collect the check.

    Then, if they are interested in picking up that extra check, they can ask us for details.

    We don’t want one of our friends to come back to us five years, 10 years or 20 years later and say,

    “Why didn’t you tell me that I was already doing network marketing every day, but that I just wasn’t getting paid for it? What kind of a friend are you to withhold that kind of information? I could have been getting extra paychecks every month!”

    * * *

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    29 Sep 2012, 8:24pm
    A 2-Minute Story MLM Tip from 'Big Al' Successful Networking Why 98% Fail
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  • MLM Tip from ‘Big Al’: Getting Your Prospect Engaged

    Tom ‘Big Al’ Schreiter offers a very simple and very short story you can use to easily get your prospects engaged in conversation and their imaginations going. Here it is:

    The Short Story Of Two Young Men

    There are two boys who are best friends. They grow up together. They go to school together. They grow up and become young men, and they both get good jobs in the same town.

    One young man earns his regular salary. The other young man earns his regular salary, but once a month he gets a $1,000 extra check from his normal recommendation of things he likes.

    Which young man gets ahead financially?

    * * *

    Well, this story should at least open up the conversation. You might end up talking with your prospect about how one young man is a better saver. Or maybe you’ll end up talking about how one young man gets an extra monthly check.

    The story captures the imagination and interest of your prospect. It is the best way to communicate.

    ~~~~~~~~~~~~~~~~~~~~~~~

    Each one of us has a story. In my eBook available only on Kindle I share six stories of network marketers who declared their desire for success but who unknowingly co-operated with their own undoing. You might want to check it out. http://Why98percentFail.com

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    24 Sep 2012, 10:41pm
    Successful Networking Why 98% Fail:
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  • Do You Keep Your Appointments The Way You Keep Your Word?

    That may be a problem. It was for Michelle.

    In my recent book I relate the story of this bright young woman who called to break an evening telephone appointment. No problem – except it was the third time she had done it in about ten days. So I asked what was up and she told me she knew when she made it she would not be able to keep it.

    Here’s an excerpt from the book:

    “I really knew I wasn’t going to be able to keep the appointment.”

    “Really, I see. Then why did you make the appointment?”

    There was no answer, so I continued.

    “Do you think there is one singular thing that if changed would impact the world for the better, way beyond our imagination? Even one simple solution?”

    She said she didn’t think there was. I suggested the following:

    “The reason there is so much turmoil in the world, so much contention right here in our country between political parties, so much anger from the populace – and why you are struggling in your business – is because people don’t keep their word. It is that simple.

    “If members of Congress and parliaments around the world kept to their sworn duties, if presidents and prime ministers kept their promises, if business leaders and employees kept to their agreements, how different would the world be right now? How different would it all be if husbands and wives, mothers and fathers and children just did what they said they would do and not promise to do something if they knew they never would or could?”

    She didn’t say a word. I had her attention so I finished.

    “Michelle, no matter how hard you work, no matter what skills I may be able to help you acquire, no matter how great your company is, and no matter how wonderful your products and services are, if you don’t keep your word you won’t find the success you so deeply desire. It is THAT simple.”

    ~~~~~~

    There are lots of reasons why so many do not succeed in MLM. This is just one of them.

    The trouble is that a majority of those we deal with are like this, saying one thing and doing another. Yet we dream, we strive and we are relentless in pursuit of our destination.

    There is more to the story and five more similar to the one you just read, all from and about people who swear they want to make it but somehow find something gets in their way.

    You will also find some speculation on why it is getting harder and harder to recruit and keep a downline populated. I couldn’t resist. Call me a sucker for trying to figure out human behavior but that is our business to a large degree, isn’t it?

    If you’d like to learn more you can go to http://Why98percentFail.com

    My book is not the usual take on MLM. I did not write about compensation plans, about recruiting or about personal development. There are plenty of good books, CDs and videos available on those key subjects.

    My intent was twofold: to explore why earnest individuals such as Michelle get so sidetracked and to ease our frustrations as business builders.

    I hope you enjoy the book and ask you to leave a comment when you are finished reading it.

    To Our Success!

    Thanks,

    Tony Lauria

    http://Why98percentFail.com

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    Why 98% Fail or No Success Without Failure

    I know, I know! That’s focusing on the negative, like saying the “Glass is Half-Empty!”

    Well, it is. It has to be in order for the Glass to be Half-Full, doesn’t it?

    Let’s be honest. When you look at that Glass, it’s BOTH Half-Empty AND Half-Full AT THE SAME TIME.

    All the conventional advice is for us to focus on Success, on the part of the Glass with the liquid. And when we do that we are choosing to ignore the empty half.

    But it is still there  – the empty half I mean.

    There can be no Full without Empty, just as there is no Success without Failure.

    Besides, that’s where we learn.

    You remember the story of Edison and his 10,000 ‘failures’. Only he didn’t call them that. He claimed he learned 10,000 ways the light bulb wouldn’t work!

    So yes, looking at failure works. It teaches. In our case it teaches what NOT to do with our Network Marketing businesses.

    If you’re up to it and want to learn what NOT to do, you may want to check out my new book available only at Amazon via the Kindle store. If you don’t have a Kindle reader, don’t worry. You can get the free reader app download for any of your devices here.

    And you can get your copy of the book via http://Why98PercentFail.com.

    Thanks.

    To Your Success!

    PS: Oh, the book’s subtitle is Why Recruiting & Keeping Your Downline Populated Keep Getting Harder. Aren’t you curious?

    PPS: And if you have a moment after reading it would you consider leaving a comment.

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    19 Jul 2012, 4:59pm
    Leadership Successful Networking Uncategorized
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  • New MLM Partner

    “If you’ve got a business, you didn’t build that. Somebody else made that happen” – President Barack Obama

     
    I didn’t know Obama was interested in Network Marketing?
    Maybe someone can recruit him next January 2oth.
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    13 Jun 2012, 11:30pm
    Successful Networking Uncategorized What It Takes To Win Why 98% Fail:
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  • Like Too Many MLMers, Zynga Gets Zinged

    In a blog post, Paying For Virtual Pigs, published on January 5th, I wrote that Zynga’s online game FarmVille, where users run a virtual farming business, very closely resembles many badly constructed MLM companies. 

    Well, Zynga is in the news again and the news is very bad. And once again the parallel to bad MLM is clear.

    Here are the highlights:

    • Zynga users are ditching the company — and the stock is getting killed as a result.
    • Daily activity on Zynga’s social games fell 8.2% in May, following a 12% decline in April.
    • Zynga shares fell more than 10% Tuesday, June 12th, to close at $4.98, while just three months ago, shares were at nearly $14.

     Zynga’s games are free to play, but Zynga makes money when users plunk down real dollars to buy in-game items, such as farming equipment.  That’s not real farming equipment, that’s virtual, online, visualized, make-believe farming equipment.

     As I wrote before, the parallel is clear: there are REAL businesses and VIRTUAL businesses. The tragedy is that too many “business” owners can’t tell the difference, online or off, in the conventional world as well as the home-based one. Too many innocent and uniformed people are paying REAL money for VIRTUAL pigs, in FarmVille and in too many bad MLM companies.

     Looking for a home-based business? Look before you leap into a pile, virtual or real, of MLM manure.

    First, find out how you have been doing network marketing since you were a kid only you’ve never gotten the paycheck. Read this free classic eBook to see what it is all about and how to finally collect the check. And check and the video to the right.

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  • HAVE YOU SURRENDERED CONTROL OF YOUR MIND?

    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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