Emotion & Reason

By now we all know that humans buy on emotion.

Perhaps less well known - but logical once we think about it - is the idea that business people run their businesses less on emotion and more on reasonable action.

All smart and successful business owners know this so they reasonably use emotion to appeal to buyers. Hence all the excitement and hype about products, services and opportunities. Not to mention advertising.

Many MLM business “owners” employ this very strategy: excite any potential business partners with the drama and the dream of owning their own businesses.

Question: Once the recruits have gotten “on board” with emotion, can they succeed with that only? In other words, how far can one get solely on emotion?

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MLM Tip from Rangy Gage: If You’re Not Failing, You’re Not Risking Enough

A great blog post from Randy a few days ago uses the analogy of base stealers in baseball: If one is 100% successful, he’s being too cautious and not taking enough chances.

In other words, there’s a Fear of Getting Caught, or a Fear of Failure.

http://www.networkmarketingtimes.com/blog/your-success-percentage/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mlm-success-blog+%28MLM+Success+Blog%29

Your Success Percentage

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MLM Tip: Qualify Prospects as Tenants

While prospecting for my network marketing company, I realized my best MLM recruiting idea was the same as screening for better tenants.

Four and a half years ago I became a property owner for the first time.

After my grandfather died, my father and uncle became co-owners of the 4-family house I grew up in. Fed up with commuting from the suburbs for over 20 years to keep his hand in the management of the property, my uncle sold his half to me.

Best investment I ever made. But such a move is life altering.

First I had to give up my place in Manhattan and then learn to deal with city bureaucracy, various repairmen and craftsmen and…

Tenants!

I had never thought of it before but dealing with tenants is a lot like dealing with business clients – only more so. Tenants, in my case, are people I have to live with!

What I found was that the process of finding tenants is a lot like prospecting for good people to join your MLM company in one major aspect – they are people who are occupying your downline and on whom you are depending, to a large extent, for your income.

My first three adventures in networking were glorious, resounding but instructive failures. Par for the course I long since discovered. However, failure does not really exist. It is generally an event that can and should be viewed as feedback and, confidently, as a learning opportunity. I had many of these “failure/learning opportunities” – hard and expensive ones at that – as all enormously successful networkers have.

The most glaring of these failure/learning exercises were ineffective techniques for attracting serious business partners. It just wasn’t there. All I got was the hackneyed, the ridiculous and the expensive strategies:

o The ’3 foot rule’
o Every ‘NO’ gets you closer to your first ‘YES’ – 100 of them means you’re getting closer!
o Enlist everyone who fogs a mirror and has a credit card!
o Buy ‘pre-qualified’ MLM leads. And then some more. Then more yet.

In my new life as a landlord I imagined using these same strategies to find reliable tenants . . .

Except it put shivers up and down my spine.

• Just as I wouldn’t rent a 2-bedroom to EVERYONE and ANYONE within three feet of my voice, why would I talk to just anyone about my business? Look for the motivated.

• Just as I wouldn’t want to spend days showing a vacant apartment to all passers-by off the street, why would I want to get dozens and dozens of time-consuming ‘NO’s before I found a suitable fit and a ‘YES’? Look for the qualified.

• Just as I’d want to check a possible tenant’s employment history, credit rating and personal references, wouldn’t I want to know if a prospect is dedicated, motivated, and coachable before recruiting and sponsoring one into my business? Look for the volunteers.

If you are not looking at prospects for your business as desirable “tenants”, as potentially good neighbors residing in your downline, what strategies and techniques are you using to attract a pool of desirable candidates?

Take my favorite MLM prospecting idea and use it: If you’re serious about building walk-away, residual, royalty income, your downline has to be made up of serious business partners – as good as the tenants you’d want living with you in the same building.

Because they are.

For more tips and an overview of just what Network Marketing truly is, grab your free report here.

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Recruiting “Fast Enough”– Beating Attrition In An MLM Company

Attrition, the losing of members in your MLM downline, can be the most disheartening part of being a Network Marketer.

You have figured out how many people you need in your organization to start making some serious money so you work hard to present your opportunity in a good light, answer all the objections and finally get them signed up. You then get them “plugged into” your company’s training, maybe even try to cultivate a real relationship with them, but in a few months they disappear.

So you increase your recruiting efforts only to realize this is taking up more of your time, leaving you with even less to mentor, train, retail product, etc.

Result: more people leaving.

So you really ramp up that recruiting campaign but there’s even less time now for . . . . and so on. You get the picture. Higher and higher attrition rates. Your people aren’t being trained and they aren’t being cared for. And you are getting frustrated.

What if your recruiting efforts are NOT really the problem?

What if the number of people you need to make serious money IS?

If you have to keep recruiting endlessly in your MLM because you can’t earn any meaningful income without a downline of 2500 or more, you’re probably in a suspect company with a suspect pay plan that rewards headhunting. Any plan requiring thousands of people in your downline is not feasible unless you are a recruiting master, aka, a headhunter. 

That would be real bad for your duplicating efforts because most people are very uncomfortable if they have to recruit, recruit, recruit – and recruit some more to make some meaningful money. 

Do you think maybe that’s yet another reason why they’re jumping ship? In addition to feeling abandoned and lost without some mentoring and guidance that is? 

In the end if you can’t duplicate, there goes your depth and there goes your wealth. 

And why did you get into this game again? Wasn’t it to free you from a time consuming job? Wasn’t it to get you enough time and financial freedom to own your life? 

There are many solutions to this dilemma. You can begin to gather some of them with this free report

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