“MLM? Isn’t that one of those Pyramids?”

Have you heard something like that when finally you were able to approach someone about your business opportunity? Have your downline members heard the same?

 What if you were to say something like this in response to your downline complaining about it:

 “Oh, that happens to all of us at one time or another. But let me suggest this if I may.

 “Have you ever asked yourself if what you said caused that question and objection to be raised?

 “And what would happen if you knew what to say to prospects? And instead of hearing something like that, you heard, “Really? Tell me more” as they leaned forward.

 “You would be in a world of joy instead of a house of pain, wouldn’t you?”

 When we stop to think about it, it all comes down to knowing what to say or, in the words of Big Al, being able to speak commercially. Big Al is fond of saying that in 30 seconds on TV or the radio, advertisers and marketers are able to speak directly to our subconscious minds where all the decisions are being made.

 Do you know how to do that?

 Can you speak commercially and to your prospect’s subconscious mind in order to get a decision, in order to keep your business and life moving forward regardless of that decision?

 You can get a taste of what it means to speak commercially, as well as the skills themselves, on a free webinar series that’s offered each Saturday at 1pm ET. It costs nothing to attend and you can register here

 http://www.MLMreadysetgo.info

PS: If you’re curious about what MLM is all about or realize that you’ve been doing it all your life, every day, but just haven’t collected the checks for it, read more about it in Big Al’s classic Are You Walking Past a Fortune?

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27 May 2012, 6:36am
How To Speak How To Listen Successful Networking What It Takes To Win:
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  • Grow Your Own Food4Wealth

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  • Marketing Disclosure

  • MLM Tip: “I Don’t Want To Crush My Propsect”

    This week I received a phone call from a member of my downline, a truly nice young man whose biggest stumbling block in building his business may be his shyness.

    He was happy to report that he had increased his prospecting activities, engaging more people in conversation by using the skills promoted by one of the masters, Tom ‘Big Al’ Schreiter.

    Then my team member said something that was so out of character, the conversation had to make a detour.

    He said, “I’ve been asking people that question more and more but I haven’t crushed anyone with my business presentation yet.”

    “Wait a second there. Did you hear what you just said?”

    “What?”

    “You said you didn’t want to crush anyone with your opportunity. I know you’re proud to be a network marketer and that you’re equally proud of our company, so why do you think you would be crushing someone?”

    There was silence. And I knew in that silence there was an awakening occurring.

    “P., your word selection reveals how you think and feel about yourself, your business and what you believe you are doing to your prospect. You realize that, don’t you? Instead of crushing them, how about sharing with them? Can you appreciate not only the difference in the two words but more importantly how it reflects what you are thinking and feeling?”

    ”Oh my God, yes.”

    “Doesn’t this help explain your reluctance to talk with others? I mean, I know you don’t want to hurt anyone so if you believe you’d be crushing them then you wouldn’t be eager to engage them. But sharing at the appropriate time is so much more – more helpful, friendly, connecting, constructive and productive.”

    It is a common misbelief that we must be aggressive in our efforts to prospect and sponsor. I know because I went through it myself for years. And it stems from a misconception that in conducting business we must be rough and ready.

    We don’t. And if most of us certainly don’t want to hurt anyone but believe we may be crushing those we speak to, is it any wonder we shy away from interaction?

    Lesson: get the skills, listen well and believe you are benefitting those you are sharing with. Some will volunteer, some won’t, so what. No damage done.

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    How To Speak, How To Listen 3

    Mortimer Adler argues in his 30-year-old masterpiece How to Speak How to Listen that being able to listen well is the most difficult communication skill to acquire, more difficult to learn than speaking or the other skills pair of reading and writing. This difficulty helps to explain why it is the most lacking of the communication skills.

    But why is that and what does it tell us about our human behavior?

    My hunch is because listening is linked with its sister skill – speaking, and the emotion that stirs ups in the majority of people. You probably know that when asked, most people say, even more than dying, their greatest fear speaking in public .

    When most of us are in some kind of conversation or presentation – let’s say we’re talking to a prospect for our business opportunity – we tend to get so wrapped up in what to say next that we FORGET to listen. And when that happens we fail to connect. We in effect isolate ourselves, widening the gap that already exists naturally and the one we are trying to bridge by speaking to them to begin with!

    Is there any wonder so many of us Network Marketers have such difficulty sponsoring people into our businesses?

    Want to do something about it?

    ~~~~~~­­­­

    While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen , he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in conventional sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at http://BigAlSkills.com and sign up for his newsletter at http://FortuneNow.com at no cost.

    You can also experience them live each Saturday at 1pm EDT in an ongoing series of webinars. To enroll at no cost go to http://www.MLMreadysetgo.info and please use my name ~Tony Lauria~ as the person who invited you.

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    Why Looking For Good Prospects Is Useless

    – UNLESS you Know What To Say

    From Tom ‘Big Al’ Schreiter’s most recent newsletter:

    If you have talked to all of your friends, and they tell you “No,” … and if you have talked to all of your relatives, and they told you they were not interested … finding new prospects to ruin isn’t the answer.

    You don’t need new people to ruin.

    You need to change what you say.

    If your best prospects (family and friends) hated what you said, then strangers won’t like what you say any better.

    * Buying 1,000 names of new prospects to ruin isn’t the answer.

    * Joining 20 networking clubs isn’t the answer.

    * Running ads isn’t the answer.

    * Working harder isn’t the answer.

    The answer is you have to learn what to say.

    ~~ Here are a few things you can do:

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    How To Speak, How To Listen 2

    Yesterday I cited Mortimer J. Adler’s book How to Speak How to Listen where the author paired the communication skills of writing with reading and speaking with listening. Mr. Adler also wrote that the pair of speaking and listening is more difficult to acquire than the reading and writing pair. Here’s why.

    Superficially, the two pairs appear to be parallel since both involve language and both are used to connect one mind to another. Yet there is a very fundamental difference between the two pairs and that difference is fluidity, immediacy and fluency.

    The written word was invented to be read, to be more or less permanent. Consider when something is written. It can be gone over and edited before it is released to be read. The communication is not immediate; there is always a time lag between the writing and the reading. This pair, when compared to speaking and listening, is static, resembling painting and sculpture rather than a performing art such as acting or dancing.

    When communication is spoken and listened to one is not able to go back and change what has been said and listened to. We can correct ourselves when we have misspoken but it is not so easy to forget our first and immediate impression of the performance — despite what judges tell juries to do!

    ‘Speaking and Listening’ has the element of ‘Standing and Delivering’ to it. This similarity may explain to a large degree why Network Marketers need these skills and also why they are very uncomfortable using them, lending insight as to why so many struggle. ~~~

    While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen , he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in conventional sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at http://BigAlSkills.com and sign up for his newsletter at http://FortuneNow.com at no cost.

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    How to Speak, How To Listen

    Picking up on a recent post where I said that speaking and listening  were the two most essential tools a Network Marketer must have, let me share some insights into these skills.

    How to Speak How to Listen, a book written almost 30 years ago by Mortimer J. Adler, offers some of those insights. Beginning with the obvious pairing of reading skills with those of writing and then speaking with listening, Mr. Adler makes this distinction: The first pair is much easier to teach and learn than the second pair.

    This is counter-intuitive and surprising. Most of us would assume that our writing and reading abilities are more difficult to learn, requiring formal classroom experience and a string of professional teachers spanning years. When we consider that our speaking and listening skills are inborn necessities that are developed first in the home, we usually think of learning them as easy as learning to eat. (Mom usually being our first teacher, there is a very good reason each one of us has a language we call our ‘mother tongue’.)

    Furthermore, most of us assume that if one has learned to write and read well, that person would of course know how to speak and listen well. Mr. Adler states that simply is not the case.

    And the reason, simply put, has to do with fluidity. And fluency.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen,  he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at http://BigAlSkills.com and sign up for his newsletter at http://FortuneNow.com at no cost.

     

     

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    Telling True Stories

    Yesterday I blogged about the importance of being able to speak and listen to a very high level if we want to be successful as marketers.

    Seth Godin, who I frequently quote here on http://liveyourdream-ownyourlife.com, addresses this today but with a twist all his own — as usual.

    A true story

    Of course, that’s impossible.

    There’s no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to be true, at least if we define true as the whole truth, every possible fact, non-localized and regardless of culture.

    Since you’re going to tell a story, you might as well get good at it, focus on it and tell it in a way that you’re proud of.  ~~ http://sethgodin.typepad.com/seths_blog/2012/05/a-true-story.html

    As marketers the ability to tell a story is more than crucial as Seth suggests in his assumption “since you are going to tell a story”. It is really the fundamental tool we possess. Who doesn’t love a story and who can go without  an ending when listening to one? Start a story and you’ve got an attentive audience.

    Setting it to your relevance and interest in order to engage emotions and memories is more than OK. It’s the whole purpose.

    Don’t worry about the ‘truth’. After all you’re not testifying in court, just winning some hearts and minds.

     

     

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    MLM Tip From The Warrior Forum, Of All Places

    I was tooling around on the Internet researching the question of how many people join MLM companies daily when Google gave me a link to the Warrior Forum.

    The WF is really much more geared to Internet Marketing or IM rather than Multi-Level Marketing or MLM. But a young marketer had posted an interesting question looking for advice. His question was how could he get his opportunity in front of fifty people daily.

    That was all the opening the naysayers needed to jump on MLM in general, tearing it and every MLMer from pillar to post. There were, however, a small handful of MLMers who certainly “got it” and shared some great advice. And below is a snippet of some regarding using an Internet mass market appeal to potential prospects and customers:

    “Scrap this idea immediately. Exposing your business to mass numbers of people via the Internet is not how a successful mlm business is built.

    “It’s built by connecting… REALLY CONNECTING… with people on a one to one basis who are, or will become, leaders who will duplicate a few simple actions and perform them on a consistent daily basis.

    “There is no path to long term mlm success in marketing to the masses via the Internet.”

    MLM is a very personal business done best face-to-face. For those who don’t like talking to people, marketing in mass seems to be a way to crack the nut. But it doesn’t work without eventually talking and listening to people.

    You might generate your own leads with a give-away and a website and an opt-in page BUT EVENTUALLY YOU HAVE TO TALK  — AND LISTEN — TO THOSE WHO RESPONDED & EXPRESSED AN INTEREST IN YOUR OFFER. Or why bother? They will not simply enroll in large numbers without the MLMer taking a huge part in the business

    Speaking commercially and Listening are the two most crucial skills for any MLMer in any MLM company.

    All the other skills pale in comparison.

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    “Why do I have to learn that?”: an MLM Tip from Big Al . . .

    “Give me a break . . .

    “So I was giving the “Skills Test” to a potential leader. He couldn’t answer a single one of the 10 skills needed to get a new distributor started. Ouch. “When I asked him if he was going to learn how to do this business, he said,

    “Why do I have to learn that? I have a good attitude and I have goals. That’s all I should need. I don’t want to bother learning how to do this business.”

    “Well, it is hard to learn to spell if you refuse to learn the alphabet.

    ** If you can’t share with your new distributor four or five great opening sentences that get prospects to beg you for a presentation, what chance does your new distributor have to get presentations?

    ** If you can’t write down word-for-word exactly what to say to get an instant appointment, should you let your distributor just make something up and hope for the best?

    ** If you don’t tell your new distributor the three real reasons people join, will he leave those reasons out of his presentation?

    ** If you don’t show your new distributor the two ways of creating “instant vision” – how will your new distributor keep his team motivated?

    ** If you don’t give your new distributor three or four great, rejection-free closing sentences, won’t your new distributor be afraid of closing?

    ** If you don’t teach your new distributor the “needs vs. wants” principle, won’t your new distributor get discouraged quickly?

    ** If you don’t teach your new distributor the exact words to say to take control of the prospect’s mind to get his total attention, won’t the message go unheard?

    “So if you are a new distributor reading this newsletter, go to your upline’s training and learn these skills. Don’t make excuses. Don’t blame the weather, say you are too tired, that you are busy petting the stray cat you just bought … just go to your upline’s training sessions and learn. “And if you are a leader reading this newsletter, give your new distributors the skills they need right away. Don’t let them struggle. Write down exactly word-for-word what your new distributors should say and do. “Anyone can do this business easily if they just say the right words and do the right things.”

    ~~~~~~~~~~

    If you are in the New York tri-state area and you have finally arrived at the point where you realize

    “I DO have to learn that . . .”

    Come join us as we present Tom ‘Big Al’ Schreiter on Monday, April 9th from 7:15 – 10:00 pm: How To Get Your Prospects to Say YES Immediately!

    We’ll be at the Ripley-Grier Studios, located at 520 8th Avenue & 36th Street, in Studio 16F, on the 16th Floor.

    The cost is just $20 at the door but you can get a 50% discount by RSVPing at the Meetup site.

    There is NO COST to join at http://MLMskillsforsuccess.com

    And please take note that NO recruiting, promoting or selling is permitted at our Meetups. We have created a space where network marketers can come together without the onrush of the typical feeding frenzy and where you can SAFELY bring your downline and prospects.

    Any questions? Contact me: tony@ajlauria.com

    The discount applies only to ALL who respond and get on our RSVP list.

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    Why Network Marketing?

    There’s an old expression: “I quote others to better express myself.”

    So I am enlisting the help of Randy Gage in making the case for MLM, or Network Marketing. Here’s his latest blog post.

    ~~~~~~~

    Why Network Marketing?

    By Randy Gage  March 31st, 2012

    Some have skepticism about Network Marketing.  Others see it as the last bastion left in the free enterprise system an average person can create wealth.  Just how real is the promise, and why does it work?

    True economic freedom requires that you employ two basic prosperity principles:

    1)   You must employ the concept of leverage, to escape the trading-time-for-money dilemma; and

    2)   You must be able to look in the mirror every morning and know you’re talking to the boss.

    When you put these two factors in play, manifesting prosperity is no longer a wild pipe dream, but something you can really accomplish.

    When you take the entrepreneurial excitement of working for yourself and combine that with leveraging yourself through a network of other excited entrepreneurs—the results are exponentially spectacular. The synergistic process creates a whole that is much more powerful than its individual parts. Done properly, the end result of building your network is a self-perpetuating, residual income machine.

    There are probably as many reasons to work the biz as there are distributors. Usually, though, it comes down to the kind of lifestyle networking can give you. Some of the unique benefits of this business include:

    • Choosing the people you work with;
    • Going into business with a small investment;
    • Starting part-time;
    • Working from home;
    • Low Risk;
    • Picking the hours you work;
    • Discovering unique products not available elsewhere;
    • Getting lucrative tax advantages;
    • Enjoying the opportunity for an unlimited income;
    • Having the chance to build your success while empowering others to succeed.

    This complete benefit package simply is not available in any other business I know of.  It is unique to MLM.   So who can you tell about it today!

    – RG

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  • HAVE YOU SURRENDERED CONTROL OF YOUR MIND?

    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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