13 Jun 2012, 11:30pm
Successful Networking Uncategorized What It Takes To Win Why 98% Fail:
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  • Grow Your Own Food4Wealth

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  • Marketing Disclosure

  • Like Too Many MLMers, Zynga Gets Zinged

    In a blog post, Paying For Virtual Pigs, published on January 5th, I wrote that Zynga’s online game FarmVille, where users run a virtual farming business, very closely resembles many badly constructed MLM companies. 

    Well, Zynga is in the news again and the news is very bad. And once again the parallel to bad MLM is clear.

    Here are the highlights:

    • Zynga users are ditching the company — and the stock is getting killed as a result.
    • Daily activity on Zynga’s social games fell 8.2% in May, following a 12% decline in April.
    • Zynga shares fell more than 10% Tuesday, June 12th, to close at $4.98, while just three months ago, shares were at nearly $14.

     Zynga’s games are free to play, but Zynga makes money when users plunk down real dollars to buy in-game items, such as farming equipment.  That’s not real farming equipment, that’s virtual, online, visualized, make-believe farming equipment.

     As I wrote before, the parallel is clear: there are REAL businesses and VIRTUAL businesses. The tragedy is that too many “business” owners can’t tell the difference, online or off, in the conventional world as well as the home-based one. Too many innocent and uniformed people are paying REAL money for VIRTUAL pigs, in FarmVille and in too many bad MLM companies.

     Looking for a home-based business? Look before you leap into a pile, virtual or real, of MLM manure.

    First, find out how you have been doing network marketing since you were a kid only you’ve never gotten the paycheck. Read this free classic eBook to see what it is all about and how to finally collect the check. And check and the video to the right.

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    How to Speak, How To Listen

    Picking up on a recent post where I said that speaking and listening  were the two most essential tools a Network Marketer must have, let me share some insights into these skills.

    How to Speak How to Listen, a book written almost 30 years ago by Mortimer J. Adler, offers some of those insights. Beginning with the obvious pairing of reading skills with those of writing and then speaking with listening, Mr. Adler makes this distinction: The first pair is much easier to teach and learn than the second pair.

    This is counter-intuitive and surprising. Most of us would assume that our writing and reading abilities are more difficult to learn, requiring formal classroom experience and a string of professional teachers spanning years. When we consider that our speaking and listening skills are inborn necessities that are developed first in the home, we usually think of learning them as easy as learning to eat. (Mom usually being our first teacher, there is a very good reason each one of us has a language we call our ‘mother tongue’.)

    Furthermore, most of us assume that if one has learned to write and read well, that person would of course know how to speak and listen well. Mr. Adler states that simply is not the case.

    And the reason, simply put, has to do with fluidity. And fluency.

    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

    While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen,  he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at http://BigAlSkills.com and sign up for his newsletter at http://FortuneNow.com at no cost.

     

     

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    MLM Tip From The Warrior Forum, Of All Places

    I was tooling around on the Internet researching the question of how many people join MLM companies daily when Google gave me a link to the Warrior Forum.

    The WF is really much more geared to Internet Marketing or IM rather than Multi-Level Marketing or MLM. But a young marketer had posted an interesting question looking for advice. His question was how could he get his opportunity in front of fifty people daily.

    That was all the opening the naysayers needed to jump on MLM in general, tearing it and every MLMer from pillar to post. There were, however, a small handful of MLMers who certainly “got it” and shared some great advice. And below is a snippet of some regarding using an Internet mass market appeal to potential prospects and customers:

    “Scrap this idea immediately. Exposing your business to mass numbers of people via the Internet is not how a successful mlm business is built.

    “It’s built by connecting… REALLY CONNECTING… with people on a one to one basis who are, or will become, leaders who will duplicate a few simple actions and perform them on a consistent daily basis.

    “There is no path to long term mlm success in marketing to the masses via the Internet.”

    MLM is a very personal business done best face-to-face. For those who don’t like talking to people, marketing in mass seems to be a way to crack the nut. But it doesn’t work without eventually talking and listening to people.

    You might generate your own leads with a give-away and a website and an opt-in page BUT EVENTUALLY YOU HAVE TO TALK  — AND LISTEN — TO THOSE WHO RESPONDED & EXPRESSED AN INTEREST IN YOUR OFFER. Or why bother? They will not simply enroll in large numbers without the MLMer taking a huge part in the business

    Speaking commercially and Listening are the two most crucial skills for any MLMer in any MLM company.

    All the other skills pale in comparison.

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    21 Apr 2012, 8:22pm
    What It Takes To Win Why 98% Fail
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  • Why We Are Failing

    I write about Network Marketing and creating wealth here on this blog, occasionally touching on why so many fail at it despite lofty goals and high intentions. The failure part can be seen as a big subject with lots of reasons but if it can be simplified to a large degree. I think it could be expressed in these words:

    There is a disconnect between what is believed and what is done.

    By most professional estimates up to 98% of those who call themselves Network Marketers are not achieving their goals. Oh, and by the way, so many economies are in serious, serious trouble. Do you think there may be some correlation?

    Witness the following screenshot and a bit of text from an email I received this morning:

     The writer of those words was a member of a Valencia University economics class. The professor, Jack Chandliss, asked the class to write an essay on what the American dream means to them, and what they want the federal government to do to help them achieve that dream. Out of 180 students participating, only about 10% wanted the government to leave them alone and not tax them too much, but a whopping 80% wanted the government to provide pretty much the whole dream thing wrapped in a tidy bow – including free college tuition and health care, jobs, even the down payment on their future homes, money for retirement and hard cash, taken in the form of taxes from rich people.

    Take a moment to watch a worthwhile interview with the professor by clicking here now

    The point here is not complex, but it is important.

    With the apparatus of state education over many years serving to bamboozle the populace into the hardened belief that government has a positive role to play in virtually all aspects of modern life, it should come as no surprise to anyone that, when push comes to shove, people are now trained to look to government to solve the problems – even when it was the government that created the problems in the first place.

    So, just as too many are expecting the government to solve problems, in Network Marketing too many are expecting companies and uplines to succeed for them.

    Learn the skills and save yourself by, paradoxically, helping others save themselves.

     

    You can read the entire email here:

    http://www.caseyresearch.com/cdd/apr-s-moi-le-d-luge

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    31 Mar 2012, 1:49am
    Successful Networking What It Takes To Win Why 98% Fail
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  • Marketing Disclosure

  • How Congress is Like the Worst MLM Companies

    What do the U.S Congress and the worst practices of crooked Network Marketing companies have in common?

    You can watch this 10 second YouTube video and get a huge hint.

    You see, just like the former Speaker was exhorting her peers to FIRST pass the bill BEFORE reading it, the worst MLM companies tell prospective distributors to FIRST join the company BEFORE reading its Policy & Procedures contract.

    Consider yourself forewarned.

    Whatever your politics are, we know SHE was hiding something (or why say such a thing) but do you know what that MLM might be hiding? If you need some help with determining what a P&P (Policy & Proceudre) or a pay plan is hiding, download this at no cost.

     

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    Yet ANOTHER Reason Why So Many Fail In Marketing

    Here’s a recent blog post from Seth Godin lending some insight into why marketing can be so difficult, for the professional as well as the initiate – aka the Network Marketer. Maybe we should try networking with ourselves?

    The link to the original post on Seth’s blog is below. Enjoy it.

    ~~~~~~~~~~~~~

    Conflicted

    Everything we do that’s important is the result of conflict. Not a conflict between us and the world–a conflict between us and ourselves.

    We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled?

    We want to stand up and make difference and we want to sit down and hide and be safe.

    We want to help others and we want to keep more for ourselves.

    It’s not a metaphor, it’s brain chemistry. We don’t have one mind, we have competing interests, all duking it out.

    This conflict, the conflict between I and me, is at the heart of being human. One side sells the other. Like all kinds of marketing, it’s far more effective if you know your audience. You will do a better job of telling a story (to yourself) if you understand who you are marketing to. In this case, I is marketing to me (and vice versa). The marketing is going on in your head…

    Successful people have discovered how to be better at self marketing.

    http://sethgodin.typepad.com/seths_blog/2012/03/conflicted.html

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    5 Jan 2012, 1:55am
    Why 98% Fail:
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  • Paying For Virtual Pigs

    Last week on the FOX Business Station’s morning show Varney & Company, a peculiar business model was presented and then roundly criticized by most. It very vividly reminded me of the MLM model gone wrong and the human behavior common to both.

    One business analyst just “loves the model” that the online game called FARMVILLE is based on. Just go to Facebook and after enrolling you can pay real money to get the fullest experience of the game.

    Pay REAL money to buy VIRTUAL feed for your VIRTUAL cattle and VIRTUAL pigs that live in the VIRTUAL barn that you only VIRTUALLY have to upkeep. (Thank goodness for that task being virtual!)

    When challenged by the more level-headed and pragmatic host of the show Stuart Varney, the analyst responded, “What’s not to like? It’s a money maker! Don’t underestimate Americans’ need for escape – like when movies shot up in popularity.”

    Later in the show another commentator described and dismissed it as “selling distraction in a hard economy.”

    Distraction is one thing. Delusion another. Broken down to its barest bones here’s what I see going on:

    1. A vendor has made available the online illusion of owning a farm along with the necessary animals and chores that go along with such a real world enterprise.
    2. The owner pays REAL money for this virtual business and all it entails.
    3. The owner never has to get down and dirty with the beasties, or drive the necessary vehicles, etc. Just click away from the comfort of a keyboard.
    4. The costs are REAL, the rewards virtual, i.e., NOT REAL.
    5. Some make money, most lose money. (Hey, THAT’S not what MLM stand for!)

    Can’t begin to tell you how many people I have run across, asking for real help for a MLM business run very much as described above – virtual.

    Hard economy. Virtual business. Delusional satisfaction.

    Happy New Year.

    When the real world comes a’knocking on the door of your virtual reality and you need help, just ask. I and my team have real world solutions for any MLM – provided you don’t ask us to feed the pigs.

    tony@ajlauria.com

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    14 Nov 2011, 7:34pm
    What It Takes To Win Why 98% Fail
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  • Adversity & Success

    It may be a hard pill to swallow but if it were easy it wouldn’t be worth so much and we wouldn’t call it success. Seth agrees. Here’s his post and the link to his blog:

    Adversity And The Route To Success

    Resource-rich regions often fall behind in developing significant industrial and cultural capabilities. Japan does well despite having very few resources at all.

    Well-rounded and popular people rarely change the world. The one voted most likely to succeed probably won’t.

    Genuine success is scarce, and the scarcity comes from the barriers that keep everyone from having it. If it weren’t for the scarcity, it wouldn’t be valuable, after all.

    It’s difficult to change an industry, set a world record, land big clients, or do art that influences others. When faced with this difficulty, those with other, seemingly better options see the barrier and walk away.

    Why bother? The thinking is that we can just pump some more oil or smile and gladhand our way to an acceptably happy outcome.

    On the other hand, people who believe they have fewer options take a look at the barrier and realize that even though it will be difficult to cross, it’s the single best option they’ve got.

    This is one of the dangers of overfunded/undertested startup companies. Without an astute CEO in charge, they begin to worry more about not losing what they’ve already got than the real reason they started the project in the first place. 

    http://sethgodin.typepad.com/seths_blog/2011/11/adversity-and-the-route-to-success.html

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    23 Oct 2011, 5:38am
    Leadership Why 98% Fail
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  • The Difference Between Management and Leadership

    Seth Godin does it again:

    Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper.

    Leaders, on the other hand, know where they’d like to go, but understand that they can’t get there without their tribe, without giving those they lead the tools to make something happen.

    Managers want authority. Leaders take responsibility.

    We need both. But we have to be careful not to confuse them. And it helps to remember that leaders are scarce and thus more valuable.

    http://sethgodin.typepad.com/seths_blog/2011/10/the-difference-between-management-and-leadership.html

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    21 Oct 2011, 2:34am
    Leadership What It Takes To Win Why 98% Fail
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  • Stupid OR Lazy?

    Here’s the link to the latest post from Seth Godin. http://sethgodin.typepad.com/seths_blog/2011/10/stupid-and-lazy.html

    I highly recommend it for several reasons, the first being that I totally agree with his assessment. The second because it greatly explains, in my opinion, much of our economic woes.

    Are we in this economic trouble because we ARE stupid – perhaps untrained is kinder and more accurate – OR because too many of us just don’t want ANYTHING enough to move off the couch or away from the computer?

    Closer to my own situations is this: I have people in my network marketing organization that surely expressed deep desires to own their lives and thus live their dreams, but once in and thoroughly trained, nothing ever happened.

    Stupid OR Lazy?

    A shame on many levels, not the least of which is that self-employment is the way out of the economic doldrums, not JOBS.

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  • HAVE YOU SURRENDERED CONTROL OF YOUR MIND?

    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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