24 Sep 2012, 10:41pm
Successful Networking Why 98% Fail:

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  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • Do You Keep Your Appointments The Way You Keep Your Word?

    That may be a problem. It was for Michelle.

    In my recent book I relate the story of this bright young woman who called to break an evening telephone appointment. No problem – except it was the third time she had done it in about ten days. So I asked what was up and she told me she knew when she made it she would not be able to keep it.

    Here’s an excerpt from the book:

    “I really knew I wasn’t going to be able to keep the appointment.”

    “Really, I see. Then why did you make the appointment?”

    There was no answer, so I continued.

    “Do you think there is one singular thing that if changed would impact the world for the better, way beyond our imagination? Even one simple solution?”

    She said she didn’t think there was. I suggested the following:

    “The reason there is so much turmoil in the world, so much contention right here in our country between political parties, so much anger from the populace – and why you are struggling in your business – is because people don’t keep their word. It is that simple.

    “If members of Congress and parliaments around the world kept to their sworn duties, if presidents and prime ministers kept their promises, if business leaders and employees kept to their agreements, how different would the world be right now? How different would it all be if husbands and wives, mothers and fathers and children just did what they said they would do and not promise to do something if they knew they never would or could?”

    She didn’t say a word. I had her attention so I finished.

    “Michelle, no matter how hard you work, no matter what skills I may be able to help you acquire, no matter how great your company is, and no matter how wonderful your products and services are, if you don’t keep your word you won’t find the success you so deeply desire. It is THAT simple.”


    There are lots of reasons why so many do not succeed in MLM. This is just one of them.

    The trouble is that a majority of those we deal with are like this, saying one thing and doing another. Yet we dream, we strive and we are relentless in pursuit of our destination.

    There is more to the story and five more similar to the one you just read, all from and about people who swear they want to make it but somehow find something gets in their way.

    You will also find some speculation on why it is getting harder and harder to recruit and keep a downline populated. I couldn’t resist. Call me a sucker for trying to figure out human behavior but that is our business to a large degree, isn’t it?

    If you’d like to learn more you can go to http://Why98percentFail.com

    My book is not the usual take on MLM. I did not write about compensation plans, about recruiting or about personal development. There are plenty of good books, CDs and videos available on those key subjects.

    My intent was twofold: to explore why earnest individuals such as Michelle get so sidetracked and to ease our frustrations as business builders.

    I hope you enjoy the book and ask you to leave a comment when you are finished reading it.

    To Our Success!


    Tony Lauria


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    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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