23 Nov 2011, 10:30am
Successful Networking What It Takes To Win
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  • Grow Your Own Food4Wealth

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  • Emotion & Reason

    By now we all know that humans buy on emotion.

    Perhaps less well known – but logical once we think about it – is the idea that business people run their businesses less on emotion and more on reasonable action.

    All smart and successful business owners know this so they reasonably use emotion to appeal to buyers. Hence all the excitement and hype about products, services and opportunities. Not to mention advertising.

    Many MLM business “owners” employ this very strategy: excite any potential business partners with the drama and the dream of owning their own businesses.

    Question: Once the recruits have gotten “on board” with emotion, can they succeed with that only? In other words, how far can one get solely on emotion?

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