9 Sep 2011, 7:32pm
What It Takes To Win:
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  • Grow Your Own Food4Wealth

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  • Marketing Disclosure

  • Is FREE A Sign It’s Worthless? Seth Says Not Necessarily So

    Today’s blog post by Seth Godin – http://sethgodin.typepad.com/seths_blog/2011/09/do-it-tomorrow.html – sarcastically suggests “There are very few categories where there is less correlation between price and quality than advice.”

    I say sarcastically because Seth asks if we are more likely to take action on advice that we have paid dearly for, or said in other words, less likely to act upon free advice.

    This is a very insightful question which challenges each of us to consider whether we are confusing price with value. (“Does expensive advice feel more valuable than the free stuff?”)

    Personally the best business advice I ever received, the information that not only changed my business life but showed me how to own my life, was FREE.

    So to paraphrase Seth one last time, Are you less likely to take action because you got it for free?

    Here’s a test: Your FREE report is available right here. It is the same one I mentioned above.

    Go ahead. It’s invaluable to your career.

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    Hey Tony,

    Love your article.

    Made me think and laugh at the same time. Here’s my Ah ha moment.

    When I think back through my life, anytime something happened to me, people came out of the woodwork to give me “FREE” advice. Most of it wasn’t advice at all–it was hurtful criticism. Whether I asked for it or not, they felt I needed it. Because everybody wants to put their 2 cents worth in and they feel that all of a sudden they are the psychologist and I should do what they say. I turned a deaf ear.

    Then I got into business and found that some of the best advice I’ve ever received was all “FREE” from other business people who were willing to share and who cared about my success.

    You can pay for terrible advice and you can get good advice for free. So we should look at the advice and not the cost!

    Anna Bassett

    9 Sep 2011, 9:27pm
    by Tony Lauria

    reply

    Thanks Anna. Your comment made ME think that business people are so wrongly perceived by the general public. While most see us as cutthroat and insanely competitive, the best among us are co-operative and helpful, believing that when ALL businesses thrive ALL benefit. You know what they say about a rising tide, don’t you?

    So yes, see the value of anything apart from it’s price and you’ll probably find free nuggets of immense value all around you.

     

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