30 Aug 2011, 8:55pm
What It Takes To Win:


  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • MLM Ignorance Is Not Bliss, It’s Suicide

    The poet Thomas Gray wrote in an Ode on a Distant Prospect of Eton College (1742): “Where ignorance is bliss, ’tis folly to be wise.”

    It is obvious that Mr. Gray was not in an MLM company. Not knowing what you, as a network marketer, have to do or what your company requires you to do is sheer folly. Nothing to be desired at all Mr. Gray.

    Nothing is more disheartening than to hear the horror stories of people earnestly working hard at building their businesses only to have them and their paychecks yanked out from under them.

    And all done ‘legally’ according to the company’s Policy & Procedure or P&P.

    I frequently hold training presentations where I speak about the Five Pillars essential to any successful and thriving Network Marketing business. What follows is a typical exchange with a participant:

    “Oh well my company’s OK. It fits the 5 pillars pretty well.”

    Me: “Great. So you’ve read your P&P.”

    “Well, no I haven’t.”

    Me: “Excuse me then, but how do you know it has the 5 pillars essential to your success?”

    “Well the people are just great.”

    Me: “And I’m sure they are. But it’s not the people who own the company or who made the rules. Or who will pay you. Or not.”


    Me: “I know why you don’t want to look. I’ve been there. It’s because if there is something you don’t like, you’ll have to admit it, you know ‘let in’ the idea, that you have been taken, that you have made a mistake. That you’re not as smart and pretty or handsome and business savvy as you think you are. So you’d rather look away. IGNORE what might be holding you back, IGNORE what’s keeping you from all that freedom, from all that money and time freedom you’re dreaming of and they promised you.

    “Essentially you’d rather NOT know than know, isn’t that it? You’d rather ignore the 800 lb. gorilla even as it is sitting on your chest and picking your pocket as it’s eating your lunch.”

    Belief is a double-edged sword, cutting both ways. Belief, as has been shown by science, is a necessary component of human survival. However, when the object of belief is injurious to life, health and wealth, belief can be suicidal.

    What makes looking at their company’s P&P so painful for most people is the threat to their self image, to the idea that have leapt into a chasm without the slightest thought of looking first.

    I know because I did exactly that not once, BUT THREE TIMES. And my friends tell me I’m bright, and intelligent!

    I don’t say that for any other reason than to let you know


    The major stumbling block, the #1 obstacle to people gaining the success they dream of is IGNORANCE.

    Ignorance of what the company expects of you; Ignorance of the ownership’s background and business history; Ignorance of what you must do to gain a check and how large your organization has to be for you to be able to retire at age 65 or 25 – if the company will ever let you do it at all; Ignorance of how to generate your own leads; Ignorance of how to train a downline; Ignorance of just what to do next.

    And the only way to dispel Ignorance is to LOOK and then LEARN, acquire the skills necessary for this particular profession you have chosen.

    You can begin with this free report to dispel the Ignorance that is holding you down, back and away from living your dream and owning your life.  

    PS: See why most network marketers don’t think the ‘bad stuff’ will ever apply to them. (It has to do with staying small and out of sight.)


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    Hi Tony

    You could have saved a lot of typing as I couldn’t read anything past the 800 lb gorilla sitting on my chest. I was getting too hungry to read and the paw in my pocket was really distracting. When I stop laughing, I’ll come back and read the second half.

    Now where did I put those bananas …

    Hey Tony,

    Great article!! Boy … what an eye opener it was when Bob and I read the 5 Pillars. For me, the light bulb came one. Finally a set of criteria for us, the distributor/entrepreneur that we could use to put the companies through to ensure that they are worthy of being our business partners. After all, without us in the field, there would be no company. Fair is fair. They have their Policies and Procedures to protect themselves with instructions as to what they expect of us. We now have the 5 Pillars telling them what we expect of them. It is our future too!! What’s good for the goose is good for the gander.

    Thanks again for a great article!!

    Anna Bassett

    1 Sep 2011, 9:59pm
    by Tony Lauria


    Thanks Anna. That is a great point that never occurred to me: the company has its Policy & Procedure and we Network Marketers have the 5 Pillars as a counterweight. Finally the scales can be balanced for those of us who are willing to learn the skills necessary to own our lives.


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    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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