3 Nov 2011, 8:41am
MLM Tip from 'Big Al'

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  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • MLM Tip from Big Al: Close your prospect with the “truth” guarantee

    Prospects are afraid to take risks. That’s natural.

    We attempt to soothe their fears by saying things such as:

    • “Try our business. We have a 30-day money-back guarantee.”
    • “Try our product or service. We have a 30-day money-back guarantee.”

    Did you ever notice that these guarantees seldom close the prospect? The prospect feels embarrassed to take advantage of a refund, so the prospect never makes the initial commitment to try the product, service or business opportunity.

    You’ve noticed that, haven’t you?

    So why not try this? Give your prospect the “truth” guarantee. It will shock your prospect and create a “fear of loss” motivation. Say:

    “I have one guarantee about our business. If you don’t try anything, you are guaranteed that nothing will change. The commute time to your job won’t change. The limited time you have with your family won’t change. Your current paycheck won’t change.”

    Want more neat prospecting ideas?

    There’s an ongoing webinar series devoted to the skills Big Al teaches. You can register for it and get all the details at http://www/MLMreadysetgo.info and please use my name, Tony Lauria, as your inviter.

    And No, this is not an affiliate program.

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