“MLM? Isn’t that one of those Pyramids?”

Have you heard something like that when finally you were able to approach someone about your business opportunity? Have your downline members heard the same?

 What if you were to say something like this in response to your downline complaining about it:

 “Oh, that happens to all of us at one time or another. But let me suggest this if I may.

 “Have you ever asked yourself if what you said caused that question and objection to be raised?

 “And what would happen if you knew what to say to prospects? And instead of hearing something like that, you heard, “Really? Tell me more” as they leaned forward.

 “You would be in a world of joy instead of a house of pain, wouldn’t you?”

 When we stop to think about it, it all comes down to knowing what to say or, in the words of Big Al, being able to speak commercially. Big Al is fond of saying that in 30 seconds on TV or the radio, advertisers and marketers are able to speak directly to our subconscious minds where all the decisions are being made.

 Do you know how to do that?

 Can you speak commercially and to your prospect’s subconscious mind in order to get a decision, in order to keep your business and life moving forward regardless of that decision?

 You can get a taste of what it means to speak commercially, as well as the skills themselves, on a free webinar series that’s offered each Saturday at 1pm ET. It costs nothing to attend and you can register here


PS: If you’re curious about what MLM is all about or realize that you’ve been doing it all your life, every day, but just haven’t collected the checks for it, read more about it in Big Al’s classic Are You Walking Past a Fortune?

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9 Reasons Why MLM STILL Appeals To Millions

In a blog article I recently read the author, J.P. Hicks, was consoling those who are experiencing the humiliation of being unemployed and the frustration of looking for a job in the current dismal economic environment.

He related a story of his cousin who has a $180K college education, is working part-time in a department store and has sent out over a two year span 38,000 resumes, all to no avail.

Insightfully, he stated that society has “trained us to believe we are worthless without a job” and that “no one ever tells us to stop looking for a job and get busy building something”.

Not true.

Over my years in Network Marketing I have heard exactly that advice repeatedly. Hicks lists 10 reasons why ‘JOB’ should be a curse in our collective vocabulary and that we should shun all attempts at seeking one. Out of the ten reasons, nine could precisely describe the motivation for the millions who join the NM industry. Mind you, the author was not endorsing Network Marketing.

Here are those nine reasons that very accurately define why MLM still appeals to millions and most likely will for a great long time:
1. Working a job makes others wealthy, but not YOU. Self-explanatory.

2 Jobs are designed to make you poorer. Because wages do not keep pace with rising costs. In MLM you are paid according to what your efforts produce.

3. Jobs force you to get up at the same time every day: One of the goals of many Network Marketers is simply to sleep until they are finished and then get up.

4. Most jobs require you to wear a costume of some kind  Wish I knew how many MLMers brag about going to the “office” in their pajamas!

5. Bosses wield the all  power. This one hit home for me because I have never met a boss I ever liked!

6. Jobs tax your income at the highest rate. If you’ve never heard about the tax breaks for owning your own business, talk to your accountant. And if you don’t have one, find one because you’ll need one and will be able to afford one once the ball gets rolling.

7. Jobs steal your passion from you and deny you of  what you really want to do with your life. Another one of the greatest motivations for a vast majority of MLMers.

8 You’ll never be in control of your life working for someone else: If someone has the power to end your way of life, then you will never be free. Who can’t get jacked up and enthused about owning their own life?

9. Most jobs hold back your potential as a human being: Ah, this one explains all that personal development that is so intimately connected to Network Marketing. What other business or industry allows you to get to the heart of the matter for yourself and touch and mentor others to grab hold of their own life course?

Many thanks to:

J.P. Hicks is an entrepreneur and pro blogger, editor of Blog Tips, and author of the Secrets to Making Money with a Free Blog. Follow @ Twitter, or like on Facebook.

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Why Looking For Good Prospects Is Useless

– UNLESS you Know What To Say

From Tom ‘Big Al’ Schreiter’s most recent newsletter:

If you have talked to all of your friends, and they tell you “No,” … and if you have talked to all of your relatives, and they told you they were not interested … finding new prospects to ruin isn’t the answer.

You don’t need new people to ruin.

You need to change what you say.

If your best prospects (family and friends) hated what you said, then strangers won’t like what you say any better.

* Buying 1,000 names of new prospects to ruin isn’t the answer.

* Joining 20 networking clubs isn’t the answer.

* Running ads isn’t the answer.

* Working harder isn’t the answer.

The answer is you have to learn what to say.

~~ Here are a few things you can do:

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Telling True Stories

Yesterday I blogged about the importance of being able to speak and listen to a very high level if we want to be successful as marketers.

Seth Godin, who I frequently quote here on http://liveyourdream-ownyourlife.com, addresses this today but with a twist all his own — as usual.

A true story

Of course, that’s impossible.

There’s no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to be true, at least if we define true as the whole truth, every possible fact, non-localized and regardless of culture.

Since you’re going to tell a story, you might as well get good at it, focus on it and tell it in a way that you’re proud of.  ~~ http://sethgodin.typepad.com/seths_blog/2012/05/a-true-story.html

As marketers the ability to tell a story is more than crucial as Seth suggests in his assumption “since you are going to tell a story”. It is really the fundamental tool we possess. Who doesn’t love a story and who can go without  an ending when listening to one? Start a story and you’ve got an attentive audience.

Setting it to your relevance and interest in order to engage emotions and memories is more than OK. It’s the whole purpose.

Don’t worry about the ‘truth’. After all you’re not testifying in court, just winning some hearts and minds.



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How to Get Your Prospects to Say YES Immediately!

Tom ‘Big Al’ Schreiter, the globetrotting master trainer, says:

Get your prospects to immediately accept and believe the good things you say.


By changing the sequence of your words.

Yes, it is that easy to place your information inside your prospects’ heads and have them believe instead of dis-believe.

We all know how frustrating it is when our prospects don’t believe us. Here is your chance to change that forever.

We will learn magic phrases and sentences that go immediately to the decision part of the prospects’ brains, and these phrases will pre-sell your prospects.

Imagine what it would be like to have your prospects agreeing, nodding their heads, smiling, and in total rapport with you and your message.

Start learning these magic phrases and sentences now, and put them to use within minutes of the workshop. You will be shocked and amazed at the new world awaiting you.

If you are in the New York area or know someone who is,

Join us April 9th at the Ripley-Grier Studios, 520 8th Avenue & 36th Street, in Manhattan.

We’ll be starting at about 7:15pm and we’ll be in Studio 16F.

The cost is $10.00 at the door when you RSVP, $20.00 without the RSVP at


But please remember: Since our training Meetups are ALWAYS generic and we NEVER permit recruiting, you can comfortably bring your downline to hear ‘Big Al’ deliver these skills to help you build your organization.

Hope to see you on April 9th.

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How To Thumb Your Nose At The Tax Man

The ‘Thought of the Day’ from one of my inbox newsletters was this:

“People try to live within their income so they can afford to pay taxes to a government that can’t live within its income.” ~ Robert Half

SMACK! Right between the eyes!

But having to feed that dependent child, aka the Government, doesn’t upset me as much as it used to. Why? Because I have a simple way of generating some extra money.

So now that you have to keep feeding that OTHER dependent child, aka the Government, you might consider another means of income so you don’t have to sacrifice your quality of life.

A second means of income that doesn’t radically alter your lifestyle. One that doesn’t ask you to learn drastically new skills but rather uses the ones you already have. One that doesn’t require new modes of behavior, just expands on what you’re comfortable doing right now.

And the answer is Network Marketing, aka the Recommending Business.

You see, when you like a new restaurant or movie or healthcare product, don’t you unhesitatingly and enthusiastically want to tell those you know about them? Well, that’s what Network Marketing is – A recommending business. Only when you’re doing it with a business relationship YOU’RE GETTING A EXTRA PAYCHECK!

If the idea tickles you even the slightest bit, you may want to take a look at this 7-minute video that explains the power of this model.


And if you have a question or two, send me an email at tony@ajlauria.com.

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The Value of an Elevator Pitch

Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.


Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info

There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)


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MLM Tip: Just What is Network Marketing?

Tom ‘Big Al’ Schreiter fills us in:

When people first hear the words “network marketing” or “MLM” – the first question in their minds is, “What do you mean?”

Network marketing is simply:

“Recommending and promoting what you like.”

That’s it.

Everyone already does network marketing.

We all recommend and promote things to our friends and acquaintances. This is part of the human experience. We naturally want to share our favorite resources, products, music and ideas.

Here is a quick example.

You see an ad in the paper for a new restaurant opening. You go, have a great meal, and then you tell your friends how wonderful the food was.

That was network marketing.

Now, the restaurant owner appreciated all of your word-of-mouth advertising. He would like to reward you, but he has already spent his entire marketing budget on advertising. So, when you return to his restaurant, he gives you a bottle of wine with your next meal as a “thank you” for bringing more customers to his restaurant.

Yes, we recommend movies, books, baby sitters, dentists, cars and more. We all do network marketing every day, however … some people actually get paid for it.

Want to get paid for what you are already doing?

Consider this. Many companies believe that the word-of-mouth recommendation and promotion of their products and services is more effective than money spent on advertising. Here is what they do.

They stop their traditional advertising and marketing.

These companies then use these unspent advertising and marketing monies to reward people who recommend and promote their products and services.

So if you like the products and services of one of these companies, don’t change what you are doing. Simply continue recommending and promoting, and let these companies send you cash every month.

There are two types of people in the world:

  • Those that recommend and promote the things they like, and
  • Those that get paid for it.


Want to be more professional?

Need help determining what a good opportunity is and what, EXACTLY, you’ll have to do to get paid?

Get a copy of this free report.

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Building Wealth With Network Marketing

To have health is to be or live healed. To have wealth is to be or live well.

Doug Casey is a man who knows a thing or two about wealth and he was recently quoted in Dr. Steve Sjuggerud’s newsletter DailyWealth Premium.

There are some radical thoughts there but as Doug writes, “these ideas weren’t radical 200 years ago… But they are considered radical now. That’s why it’s important to keep them in mind. In the financial crisis I see coming, the right ideas might mean your life.”

From that newsletter I would like to share some points from both Doug and Steve.

First Doug:

1.      “First, recognize that wealth is a high moral good.

Don’t feel guilty about having it or about wanting more. I do believe that productive people – people who work hard to provide goods and services for others – definitely tend to be wealthier than unproductive people. They deserve to be. And since we don’t live in a malevolent universe, people generally get what they deserve. So, yes, wealth is definitely one indicator of moral excellence.”

2.      “Second, figure out your purpose in having money.

Sure, money makes life easier. And it’s nice how it enables you to assist people you like with material things. But I strongly suggest that you not take too short a view on this matter.”

3.      Steve Sjuggerud enumerates Doug’s 3-step plan to building wealth. As the focus of this blog is wealth and Network Marketing, please pay special attention to these three steps and see if what I have boldfaced below doesn’t make the case for Network Marketing.

“Step 1: Liquidate. Chances are high that you have too much “stuff.” That stuff is costing you money in storage cost, in depreciation and in the weight of psychological baggage. It’s weighing you down. Get rid of it.

“Step 2: Consolidate. Take stock of your assets. After Step 1, that should be a lot easier.

“Your main asset is knowledge, skills and connections you possess. Take stock of them. What do you know? What can you do? Whom do you know? Make lists and think about these things, with an eye to maximizing their value.

“Step3 is the most important… the ability to create. Working for yourself is the easiest way to create.
“Think like an entrepreneur at all times. Remember that there is an infinite desire for goods and services on the part of the 6 billion other people on the planet. Find out how you can give them what they want, and the money will roll in.” 

If you are thinking of getting started in a home-based business but don’t know what to do first, download this free report and start creating some wealth.

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7 Sep 2011, 7:30pm
What It Takes To Win:


  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • MLM Special Knowledge

    “. . . Initiations often double as a long and confused moment of shared truths. Essentially, what the adults, elders, or senior members of the group share with the initiates is the knowledge they possess, and then they admit to a terrible secret, the secret of the “tribe” – that beyond the knowledge the initiates have just been given there is no special knowledge.”                                           Anna Simons, The Company They Keep

    There is no special knowledge. Anywhere. Not in the US Army Special Forces which is what Anna Simons is writing about in the above quote.

    Not in an ashram or a monastery. Not in a lodge or a brotherhood or a cult or a club.

    Not even in a Multi-Level Marketing company is there secret knowledge other than that shared when entering the group. Though initiates want it, (see http://liveyourdream-ownyourlife.com/bullscript) suspect it has always existed and believe they will now have it revealed upon joining, there is no secret knowledge about how to lock down that success that’s been so elusive yet so promised.

    There’s only this:

    To persistently work the system of a 5 Pillar company.

    Want help in determining what a 5 Pillar company is? Get your free report here. It’s knowledge but never a secret.

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    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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