The Value of an Elevator Pitch

Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

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Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info

There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)

 

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MLM Tip: It’s A ‘Talking’ But Not Necessarily A ‘Selling’ Business

I had the great pleasure of hosting one of the all-time giants of Network Marketing and generic training, Tom ‘Big Al’ Schreiter, this past Monday here in New York City.

http://www.Meetup.com/MLM-skills-for-success

‘Big Al’, as he is affectionately known, tells those interested that to be successful in any NetMark business, the skill of being able to speak commercially is essential.

After all, he says, companies pay millions to ad agencies to advertise on TV and radio to get our attention and get us to take action, all in 15, 30 or 60 seconds. And why can they do that?

Because they know how to speak commercially to our subconscious minds.

We must be able to do the same if we desire to succeed.

Now what in the world do I mean but this article’s title?

Just this:

Of course we are selling stuff: No sales, no company profits, no commissions, no checks.

But to too many people selling and closing means saying out-dated even dumb things like:

  • So what part of my presentation didn’t you understand?
  • Don’t you love your family?
  • Any three-year old can see this is a great opportunity – do you have any problem with it?
  • Are you a decision-maker or a loser?

Don’t you want to just cringe, fold your arms or just run away?

What would your efforts be like if you could really just TALK to people, effectively and to their subconscious minds?

And in effect have them sell and close themselves?

You can access these skills at no cost to you by registering for a webinar series that is fully sanctioned by ‘Big Al’ and that focuses on his 25 essential skills for Network Marketing success. (Go here to get the full list http://BigAlSkills.com)

And register for the webinars here: http://www.MLMreadysetgo.info.

Please use my name ~ Tony Lauria ~ as your inviter, and No, this isn’t an affiliate program.

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MLM Tip: Just What is Network Marketing?

Tom ‘Big Al’ Schreiter fills us in:

When people first hear the words “network marketing” or “MLM” – the first question in their minds is, “What do you mean?”

Network marketing is simply:

“Recommending and promoting what you like.”

That’s it.

Everyone already does network marketing.

We all recommend and promote things to our friends and acquaintances. This is part of the human experience. We naturally want to share our favorite resources, products, music and ideas.

Here is a quick example.

You see an ad in the paper for a new restaurant opening. You go, have a great meal, and then you tell your friends how wonderful the food was.

That was network marketing.

Now, the restaurant owner appreciated all of your word-of-mouth advertising. He would like to reward you, but he has already spent his entire marketing budget on advertising. So, when you return to his restaurant, he gives you a bottle of wine with your next meal as a “thank you” for bringing more customers to his restaurant.

Yes, we recommend movies, books, baby sitters, dentists, cars and more. We all do network marketing every day, however … some people actually get paid for it.

Want to get paid for what you are already doing?

Consider this. Many companies believe that the word-of-mouth recommendation and promotion of their products and services is more effective than money spent on advertising. Here is what they do.

They stop their traditional advertising and marketing.

These companies then use these unspent advertising and marketing monies to reward people who recommend and promote their products and services.

So if you like the products and services of one of these companies, don’t change what you are doing. Simply continue recommending and promoting, and let these companies send you cash every month.

There are two types of people in the world:

  • Those that recommend and promote the things they like, and
  • Those that get paid for it.

~~~~~~~~~~~~~~~~~~~~~~~~

Want to be more professional?

Need help determining what a good opportunity is and what, EXACTLY, you’ll have to do to get paid?

Get a copy of this free report.

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Building Wealth With Network Marketing

To have health is to be or live healed. To have wealth is to be or live well.

Doug Casey is a man who knows a thing or two about wealth and he was recently quoted in Dr. Steve Sjuggerud’s newsletter DailyWealth Premium.

There are some radical thoughts there but as Doug writes, “these ideas weren’t radical 200 years ago… But they are considered radical now. That’s why it’s important to keep them in mind. In the financial crisis I see coming, the right ideas might mean your life.”

From that newsletter I would like to share some points from both Doug and Steve.

First Doug:

1.      “First, recognize that wealth is a high moral good.

Don’t feel guilty about having it or about wanting more. I do believe that productive people – people who work hard to provide goods and services for others – definitely tend to be wealthier than unproductive people. They deserve to be. And since we don’t live in a malevolent universe, people generally get what they deserve. So, yes, wealth is definitely one indicator of moral excellence.”

2.      “Second, figure out your purpose in having money.

Sure, money makes life easier. And it’s nice how it enables you to assist people you like with material things. But I strongly suggest that you not take too short a view on this matter.”

3.      Steve Sjuggerud enumerates Doug’s 3-step plan to building wealth. As the focus of this blog is wealth and Network Marketing, please pay special attention to these three steps and see if what I have boldfaced below doesn’t make the case for Network Marketing.

“Step 1: Liquidate. Chances are high that you have too much “stuff.” That stuff is costing you money in storage cost, in depreciation and in the weight of psychological baggage. It’s weighing you down. Get rid of it.

“Step 2: Consolidate. Take stock of your assets. After Step 1, that should be a lot easier.

“Your main asset is knowledge, skills and connections you possess. Take stock of them. What do you know? What can you do? Whom do you know? Make lists and think about these things, with an eye to maximizing their value.

“Step3 is the most important… the ability to create. Working for yourself is the easiest way to create.
“Think like an entrepreneur at all times. Remember that there is an infinite desire for goods and services on the part of the 6 billion other people on the planet. Find out how you can give them what they want, and the money will roll in.” 

If you are thinking of getting started in a home-based business but don’t know what to do first, download this free report and start creating some wealth.

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Is FREE A Sign It’s Worthless? Seth Says Not Necessarily So

Today’s blog post by Seth Godin – http://sethgodin.typepad.com/seths_blog/2011/09/do-it-tomorrow.html – sarcastically suggests “There are very few categories where there is less correlation between price and quality than advice.”

I say sarcastically because Seth asks if we are more likely to take action on advice that we have paid dearly for, or said in other words, less likely to act upon free advice.

This is a very insightful question which challenges each of us to consider whether we are confusing price with value. (“Does expensive advice feel more valuable than the free stuff?”)

Personally the best business advice I ever received, the information that not only changed my business life but showed me how to own my life, was FREE.

So to paraphrase Seth one last time, Are you less likely to take action because you got it for free?

Here’s a test: Your FREE report is available right here. It is the same one I mentioned above.

Go ahead. It’s invaluable to your career.

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MLM Special Knowledge

“. . . Initiations often double as a long and confused moment of shared truths. Essentially, what the adults, elders, or senior members of the group share with the initiates is the knowledge they possess, and then they admit to a terrible secret, the secret of the “tribe” – that beyond the knowledge the initiates have just been given there is no special knowledge.”                                           Anna Simons, The Company They Keep

There is no special knowledge. Anywhere. Not in the US Army Special Forces which is what Anna Simons is writing about in the above quote.

Not in an ashram or a monastery. Not in a lodge or a brotherhood or a cult or a club.

Not even in a Multi-Level Marketing company is there secret knowledge other than that shared when entering the group. Though initiates want it, (see http://liveyourdream-ownyourlife.com/bullscript) suspect it has always existed and believe they will now have it revealed upon joining, there is no secret knowledge about how to lock down that success that’s been so elusive yet so promised.

There’s only this:

To persistently work the system of a 5 Pillar company.

Want help in determining what a 5 Pillar company is? Get your free report here. It’s knowledge but never a secret.

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Playing The Time Leverage Game

Funny how each of us really has the same dream: time, money, great relationships, and a meaningful, fulfilling life. But none of us will ever achieve our dream by trading time for money in a job.

There is only one way and that is to learn to Leverage Our Time; make Time and Others work for us.

Here are the Rules as outlined in a great, short, impactful book by Bill Quain Overcoming Time Poverty: How To Achieve more By Working Less.

1. Learn To Multiply. Time for Money is linear and to increase the money you have to increase the Time. It is simple addition. Instead learn to Multiply, using the Time of Others whom you have taught and mentored and the Time of the Others whom they have found in turn. And so on and so on.

2. Increase the value of your time, don’t increase your time. When you create more without working more, you have automatically made your time more valuable.

3. Use your time to Build not Buy. Build equity that will work for you forever. Don’t spend money on things but on more income-producing assets.

4. Build a Toll Booth, not a Toil Booth. Be more interested in collecting than working. Find a massive and dynamic trend and take part in it.  Even just a small part of each transaction will accumulate quickly.

5. Get a Mentor, be a Mentor. In this Time Leverage Game, build a network of winners. We all need help and it is our responsibility to pass on that help to those who earnestly seek it.

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Gandhi on Network Marketing (!)

“A ‘No’ uttered from the deepest conviction is better than a ‘Yes’ merely uttered to please, or worse, to avoid trouble. “  

I don’t know if my friend and mentor Tom ‘Big Al’ Schreiter is a student of Gandhi or not, but this is right out of ‘Big Al’s’ Three Steps To Success: “Take the Volunteers.”  

Be grateful for a clear and honest NO.  Their NO releases you, allowing you to move on to further efforts. When you get excuses or reasons, don’t bother chasing them.  

Avoid Stress! It’s a killer.

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Randy Gage Points Out “The Seeds of Opportunity”

About four years ago when I was in another Networking Company it was recommended that I read some sort of  Personal Development material. Okay. But why in conjunction with Multi-Level Marketing I thought?

The person I was recommended to read was Randy Gage. Though I left that company shortly thereafter, I have remained a fan of Randy’s ever since.

You will easily see why. Here is his latest blog entry.  “The Seeds of Opportunity”.

http://www.networkmarketingtimes.com/blog/the-seeds-of-opportunity/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+mlm-success-blog+%28MLM+Success+Blog%29

As Randy asks, You up for it?

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“As a concept or an experience?”

Personal Development is only one of a handful of things that got me and my networking career straightened out. There are quite a few people who started out as coaches and mentors and  who are now friends that  are equally worthy of mention.

A turning point of my career was when I downloaded and read Success In 10 Steps. That eBook opened a worldview of network marketing that literally had me slapping my forehead and dropping my jaw.

All that and more led me to a bit of education and training that I discovered last December while researching more personal development resources. While surfing the web I came across the phrase “not informative  but transformative learning.”

I had discovered the Landmark Forum and since then an entirely new way of seeing and being has been available to me.

As a way of illustrating how the Forum works, take this very brief conversational exchange that helped me own more deeply the solution to a chronic energy drain.

The presenter was capping off a conversation to which a participant answered, “I got it.” The presenter quickly but pointedly asked, “As a concept or an experience?”

Allow me to translate. “You say you understand but how did you take what I just gave you? As some passing idea that will be bumped out of you mind’s consciousness within the next 20-30 seconds, or as an experience you are now having on several levels of consciousness, none more important than in your heart?”

Those who have been reading my posts will recall this post of mine

http://liveyourdream-ownyourlife.com/set-your-heart-your-mind-will-follow

The ‘heart – mind’ battle is one I have been fighting for some time. If you have too you just might appreciate this exchange as much as I do:

“I got it.” 

“As a concept or an experience?”

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