The Value of an Elevator Pitch

Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

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Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info

There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)

 

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The Trap of Social Media Noise

‘I quote others to better express myself.’

So the saying goes. And since I couldn’t say any better what Seth Godin has to say about the noise of social media, I’ll borrow his words. Enjoy it.

~~~~~~~~~~~~~~~~~ 

The Trap Of Social Media Noise

If we put a number on it, people will try to make the number go up.

Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the ideal soapbox, a free opportunity to shout to the masses.

But first, we’re told to make that number go up. Increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise.

In Corey’s words, the conventional, broken wisdom is:

Follow a ton of people to get people to follow back

Focus on the # of followers, not the interests of followers or your relationship with them.

Pump links through the social platform (take your pick, or do them all!)

Offer nothing of value, and no context. This is a megaphone, not a telephone.

Think you’re winning, because you’re playing video games (highest follower count wins!)

This looks like winning (the numbers are going up!), but it’s actually a double-edged form of losing. First, you’re polluting a powerful space, turning signals into noise and bringing down the level of discourse for everyone. And second, you’re wasting your time when you could be building a tribe instead, could be earning permission, could be creating a channel where your voice is actually welcomed.

Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.

The game theory pushes us into one of two directions: either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing), or

Relentlessly focus. Prune your message and your list and build a reputation that’s worth owning and an audience that cares.

Only one of these strategies builds an asset of value.

~~~~~~~~~~~~~~~~~~

The noisy chatter of a cocktail party or the one-on-one conversation of focused individuals? You choose.

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MLM Success: Your 1st Step – DO NOT ISOLATE YOURSELF

A successful Network Marketing business cannot be done alone: The very first step you must take toward MLM success is to get connected – DO NOT ISOLATE YOURSELF.

This may seem apparent, after all it IS Network Marketing. However, you might be surprised at how enticing it is to so many to work alone and think “I can figure this out for and by myself” – provided there is enough information available.

Sorry but this a very wrong assumption for a Network Marketer, an ssumption that leads to the careless spending of great amounts of time and finally, in the worst case, to the death of dreams.

This is also one of the greatest differences between INTERNET marketing and NETWORK marketing.

When NETWORK marketers behave like INTERNET marketers they have greatly misinformed themselves. This behavior of working alone is in direct contradiction to what NETWORKING is.

Call me guilty of “profiling” if you must but Internet marketers are in love with their computers and all the software that they have installed. They believe that all that information is going to deliver them to the Promised Land, turning their PCs into ATMs.

THEN, and only then, will they emerge from their solitary cocoons and spread their wings!

Maybe. But this model does not and cannot work for NETWORK marketers.

NETWORK MARKETERS HAVE TO NETWORK!

By definition Networkers have to meet, talk to, mingle with, and share ideas with other people. At the initial stages of a Network Marketer’s life this ideally should be done with a team and a mentor. The best setting for accomplishing this is with a Mastermind group.

 If you find yourself in an MLM company without such a Mastermind group, you are at a grave disadvantage. It is something you must correct if you do not want to see your dream shrivel up and blow away in the wind.

 You can learn more about Mastermind groups and how to find one in this free report.

 Don’t be shy. Take Action. NOW.

What are you waiting for? You need support. You need to bond with income partners who will turn into lifelong friends. You need a Mastermind group.

Here is how you can get all that for free.

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Money And Relationships In MLM

Putting the money before the relationship in an MLM business is the same as putting the cart before the animal.

Gives new meaning to ass backwards, doesn’t it?

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But Marketing IS About Human Behavior – Isn’t It?

I unabashedly will tell you that I love my business mentors Bob and Anna. They are a fun-loving, talented, tough yet loving, experienced couple living way up there in Ontario. They’re so nice they even put me up (and put up with me) over the previous holidays for 8 snowed-in days. Yikes!

Why just today I got some great advice from Anna about how to deal with a prospect’s predicament. It was terrific advice and it worked. But I’m not surprised.

However, there is one thing I don’t quite see eye-to-eye with Bob. Maybe it’s my own curiosity about human behavior but I do like to delve into what makes a prospect tick once a business relationship has set sail.

I’m not talking about psychotherapy here, but we as network marketers do after all inquire as to WHY the prospect wants to get into this cockamamie business! And the answers are quite revealing and not only to us!

A recent post  here http://liveyourdream-ownyourlife.com/your-world-is-your-word dealt with a young woman who was not doing right by herself and, as a mentor should, I called her on it.

I also wrote an Ezinearticle on the same subject which struck a chord with Bob,  so much so that he was gracious enough to post it inon their blog http://togethertothetop.com/?p=5470 entitled MLM Success Tip – Keep your Promises!

What I don’t quite find myself in accord with Bob is his idea that the first rule of undertanding human behavior is don’t even try!

Now at first glance this may seem humorous, and it is, but I was under the impression that marketing is ABOUT human behavior, at least some aspects of it, isn’t it? I mean, aren’t we trying to make a connection and influence them in some way? Wouldn’t understanding how the human animal behaves go a long way in helping us toward that end?

What do you think?

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Attention & Your Attitude

I have posted before from the brilliant Randy Gage.

Here is his contribution today. http://www.networkmarketingtimes.com/blog/your-attitude/#more-1152

“Here’s the funny thing.  The one thing we have the most control over is our attitude.  Yet most people behave like they have no control over this whatsoever.  

But your attitude determines how you respond when someone turns you down, doesn’t show up for a presentation, or a team member drops out.  You can choose to make those learning experiences or distractions.

Your attitude determines whether you accept personal responsibility for what happens in your business, or you blame others.  Your attitude determines whether you do daily self-development or not, exercise or not, try or give up.   In fact, your attitude actually determines whether you decide to succeed or fail.”

May I add, so does forgiveness. In fact, forgiveness IS attitude, all about attitude, your attitude.

So if your relationships are not what you’d like, and I am including business relationships in that bunch, if conversations with loved ones and prospects aren’t as smooth as you’d like, may I suggest paying more Attention and perhaps you’ll see that Forgiveness is exactly what’s needed in the moment.

If you are looking for an aid to work on your ability to forgive, may I further suggest this audio CD – THE CHOICE OF FORGIVENESS. 

Here’s a link to Amazon and no, I am not an affiliate.

http://www.amazon.com/Choice-Forgiveness-Audio-CD-Healing/dp/B0029X7KT0/ref=sr_1_3?ie=UTF8&qid=1296342661&sr=8-3

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Freeing Yourself From Upsets

I have been quoting from the excellent book What You Think is What You Get by George Lavenia. The following has helped me immeasurably when talking with prospects for my business.

We spend most of our lives trying to control. manipulate, change, or totally avoid what arises in life. We feel as though life is something we have to contend with on a daily basis. This struggle is like being on a roller coaster with endless ups and downs. However, life itself is constant change. If you forget that, you will suffer over the very changes themselves. By holding onto your idea of how things should be, you become the cause of your own suffering. All that is required to free yourself from life’s upsets is to stop judging the experiences that come up for you.

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Attention is NOT Concentration

Attention is not the same as Concentration. The latter is exclusion; the former, total awareness, excludes Nothing.

If you think about it, it is pretty obvious that most of us are not aware, not only of what we’re talking about but of the colors and shapes around us, our immediate environment, the people we call clients or prospects for our business.

Most likely it is because we are so wrapped up in ourselves, with our own little problems, ideas, ambitions, pleasures and pusuits that we cannot be aware.

And how we talk about building relations with our clients!

Are you aware of how this makes you feel?

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There is Only You & Your Relationship With Others

“So you see that you cannot depend upon anybody. There is no guide, no teacher, no authority. There is only you – your relationship with others and with the world – there is nothing else. When you realize this, it either brings great despair, from which comes cynicism and bitterness, or, in facing the fact that you and nobody else are responsible for the world and for yourself, for what you think, what you feel, how you act, all self-pity goes. Normally we thrive on blaming others, which is a form of self-pity.”

How does that make you feel? Do you find yourself blaming others for your lack of success?

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The Aphorism Salon – On The Wrong Track?

I’m currently with the only five pillar company I’ve come across in seven years of  networking. Yet it took me months to bring the first of my affiliate distributors into this great company. Why so long?

wrong-track

John’s aphorism explains it well.  I was on the wrong track with some really bad habits, gathered over those misguided years, developed through misplaced trust and a basic misunderstanding of the industry.  Every occasion and every conversation I had was wrong. I was “arriving at the wrong station” again and again. I was on the wrong track and that track was my bad prior training and habits.

What bad habits? Here’s the short list:

1. Selling -  Yes, SELLING – my MLM opportunity.

Big, huge, monumental and deadly mistake. As my mentor rightly says: “This is not a sales business, but a relationship business. No one wants to be sold.”

2. Buying MLM leads.

Passed off as fresh MLM leads they were expensive and useless. The only ones who benefited were my upline who were supposed to be helping me build OUR business! Just imagine their cynicism: knowing that new affiliates on average recruit only 2.7 new distributors, they figured out a way to make money on the backs of newbies by selling useless leads. The money paid to the leads company got shared. A kick-back. Buying and selling leads is a scam. Worse, it does not lead to duplication, the backbone of any true MLM. It breeds only mistrust and a culture of cynical cannibalism.

3. Making a list of friends and family and practicing “the 3-foot rule”.

I targeted everyone I knew and then went after everyone that came near me. I took so much heat that I became gun-shy. So gun-shy that in my current company, I was reluctant at first to talk to anyone at all even though I believed and knew the value of the company and the opportunity.

I had to learn NOT to talk to just anyone but to seek out the volunteers, those who fit us, our company, our culture and our ‘family’. I learned to screen prospects the way I learned to screen prospective tenants in my 4-family house. I began looking for people I could live and prosper with.

How do you feel about that?


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