24 Sep 2012, 10:41pm
Successful Networking Why 98% Fail:

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  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • Do You Keep Your Appointments The Way You Keep Your Word?

    That may be a problem. It was for Michelle.

    In my recent book I relate the story of this bright young woman who called to break an evening telephone appointment. No problem – except it was the third time she had done it in about ten days. So I asked what was up and she told me she knew when she made it she would not be able to keep it.

    Here’s an excerpt from the book:

    “I really knew I wasn’t going to be able to keep the appointment.”

    “Really, I see. Then why did you make the appointment?”

    There was no answer, so I continued.

    “Do you think there is one singular thing that if changed would impact the world for the better, way beyond our imagination? Even one simple solution?”

    She said she didn’t think there was. I suggested the following:

    “The reason there is so much turmoil in the world, so much contention right here in our country between political parties, so much anger from the populace – and why you are struggling in your business – is because people don’t keep their word. It is that simple.

    “If members of Congress and parliaments around the world kept to their sworn duties, if presidents and prime ministers kept their promises, if business leaders and employees kept to their agreements, how different would the world be right now? How different would it all be if husbands and wives, mothers and fathers and children just did what they said they would do and not promise to do something if they knew they never would or could?”

    She didn’t say a word. I had her attention so I finished.

    “Michelle, no matter how hard you work, no matter what skills I may be able to help you acquire, no matter how great your company is, and no matter how wonderful your products and services are, if you don’t keep your word you won’t find the success you so deeply desire. It is THAT simple.”


    There are lots of reasons why so many do not succeed in MLM. This is just one of them.

    The trouble is that a majority of those we deal with are like this, saying one thing and doing another. Yet we dream, we strive and we are relentless in pursuit of our destination.

    There is more to the story and five more similar to the one you just read, all from and about people who swear they want to make it but somehow find something gets in their way.

    You will also find some speculation on why it is getting harder and harder to recruit and keep a downline populated. I couldn’t resist. Call me a sucker for trying to figure out human behavior but that is our business to a large degree, isn’t it?

    If you’d like to learn more you can go to http://Why98percentFail.com

    My book is not the usual take on MLM. I did not write about compensation plans, about recruiting or about personal development. There are plenty of good books, CDs and videos available on those key subjects.

    My intent was twofold: to explore why earnest individuals such as Michelle get so sidetracked and to ease our frustrations as business builders.

    I hope you enjoy the book and ask you to leave a comment when you are finished reading it.

    To Our Success!


    Tony Lauria


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    Yet ANOTHER Reason Why So Many Fail In Marketing

    Here’s a recent blog post from Seth Godin lending some insight into why marketing can be so difficult, for the professional as well as the initiate – aka the Network Marketer. Maybe we should try networking with ourselves?

    The link to the original post on Seth’s blog is below. Enjoy it.



    Everything we do that’s important is the result of conflict. Not a conflict between us and the world–a conflict between us and ourselves.

    We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled?

    We want to stand up and make difference and we want to sit down and hide and be safe.

    We want to help others and we want to keep more for ourselves.

    It’s not a metaphor, it’s brain chemistry. We don’t have one mind, we have competing interests, all duking it out.

    This conflict, the conflict between I and me, is at the heart of being human. One side sells the other. Like all kinds of marketing, it’s far more effective if you know your audience. You will do a better job of telling a story (to yourself) if you understand who you are marketing to. In this case, I is marketing to me (and vice versa). The marketing is going on in your head…

    Successful people have discovered how to be better at self marketing.


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    How To Thumb Your Nose At The Tax Man

    The ‘Thought of the Day’ from one of my inbox newsletters was this:

    “People try to live within their income so they can afford to pay taxes to a government that can’t live within its income.” ~ Robert Half

    SMACK! Right between the eyes!

    But having to feed that dependent child, aka the Government, doesn’t upset me as much as it used to. Why? Because I have a simple way of generating some extra money.

    So now that you have to keep feeding that OTHER dependent child, aka the Government, you might consider another means of income so you don’t have to sacrifice your quality of life.

    A second means of income that doesn’t radically alter your lifestyle. One that doesn’t ask you to learn drastically new skills but rather uses the ones you already have. One that doesn’t require new modes of behavior, just expands on what you’re comfortable doing right now.

    And the answer is Network Marketing, aka the Recommending Business.

    You see, when you like a new restaurant or movie or healthcare product, don’t you unhesitatingly and enthusiastically want to tell those you know about them? Well, that’s what Network Marketing is – A recommending business. Only when you’re doing it with a business relationship YOU’RE GETTING A EXTRA PAYCHECK!

    If the idea tickles you even the slightest bit, you may want to take a look at this 7-minute video that explains the power of this model.


    And if you have a question or two, send me an email at tony@ajlauria.com.

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    MLM Tip from ‘Big Al’: 5 of the Lowest-Pressure Closes Any Network Marketer Could Use

    1. “And that’s it.”
    2. “And the rest is up to you.”
    3. “Well, what do you think?’
    4. “What would you like to do now?”

    How’s that for low pressure?

    And if you didn’t like those four low-pressure closes, here is another close that you can use with prospects:

    E. “What would you like me to do now?”

    When you use this last close at the end of your presentation, all of the stress and fears of rejection leave you, and the decision is now up to the prospect.

    Actually, the prospect now feels a bit of pressure to make a decision. The prospect must now decide to ask you to leave, or ask for more information, or say that he is ready to join, etc.

    But the neat thing is . . . the prospect has to make a decision. And, you can use this close to gracefully end your presentation.

    Yes, all are very low-pressure, because I always like to treat prospects as adults.


    As well as respect yourself.

    If you’re in an MLM company and have to search for what to say and when to say it, ‘Big Al’s’ skills can help in a big way. And you can get them at no charge by registering for the ongoing webinar series that features the 25 Essential Skills any Network Marketer needs to succeed.

    Just go to http://www.MLMreadysetgo.info to get signed up. The webinars are LIVE each Saturday at 1pm ET and have all been recorded in the archive at the same site.

    Please use my name ~Tony Lauria~ as your inviter. (This is NOT an affiliate program.)

    And if you’re looking for a primer on MLM that can sort things out and give you some perspective, download a copy of this free report. This little book changed my MLM life.

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    The Value of an Elevator Pitch

    Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

    No one ever bought anything in an elevator

    The purpose of an elevator pitch isn’t to close the sale.

    The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

    And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

    No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.


    Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

    If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info

    There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

    And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

    Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

    All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)


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    The Trap of Social Media Noise

    ‘I quote others to better express myself.’

    So the saying goes. And since I couldn’t say any better what Seth Godin has to say about the noise of social media, I’ll borrow his words. Enjoy it.


    The Trap Of Social Media Noise

    If we put a number on it, people will try to make the number go up.

    Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product… and social media looks like the ideal soapbox, a free opportunity to shout to the masses.

    But first, we’re told to make that number go up. Increase the number of fans, friends and followers, so your shouts will be heard. The problem of course is that more noise is not better noise.

    In Corey’s words, the conventional, broken wisdom is:

    Follow a ton of people to get people to follow back

    Focus on the # of followers, not the interests of followers or your relationship with them.

    Pump links through the social platform (take your pick, or do them all!)

    Offer nothing of value, and no context. This is a megaphone, not a telephone.

    Think you’re winning, because you’re playing video games (highest follower count wins!)

    This looks like winning (the numbers are going up!), but it’s actually a double-edged form of losing. First, you’re polluting a powerful space, turning signals into noise and bringing down the level of discourse for everyone. And second, you’re wasting your time when you could be building a tribe instead, could be earning permission, could be creating a channel where your voice is actually welcomed.

    Leadership (even idea leadership) scares many people, because it requires you to own your words, to do work that matters. The alternative is to be a junk dealer.

    The game theory pushes us into one of two directions: either be better at pump and dump than anyone else, get your numbers into the millions, outmass those that choose to use mass and always dance at the edge of spam (in which the number of those you offend or turn off forever keep increasing), or

    Relentlessly focus. Prune your message and your list and build a reputation that’s worth owning and an audience that cares.

    Only one of these strategies builds an asset of value.


    The noisy chatter of a cocktail party or the one-on-one conversation of focused individuals? You choose.

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    MLM Success: Your 1st Step – DO NOT ISOLATE YOURSELF

    A successful Network Marketing business cannot be done alone: The very first step you must take toward MLM success is to get connected – DO NOT ISOLATE YOURSELF.

    This may seem apparent, after all it IS Network Marketing. However, you might be surprised at how enticing it is to so many to work alone and think “I can figure this out for and by myself” – provided there is enough information available.

    Sorry but this a very wrong assumption for a Network Marketer, an ssumption that leads to the careless spending of great amounts of time and finally, in the worst case, to the death of dreams.

    This is also one of the greatest differences between INTERNET marketing and NETWORK marketing.

    When NETWORK marketers behave like INTERNET marketers they have greatly misinformed themselves. This behavior of working alone is in direct contradiction to what NETWORKING is.

    Call me guilty of “profiling” if you must but Internet marketers are in love with their computers and all the software that they have installed. They believe that all that information is going to deliver them to the Promised Land, turning their PCs into ATMs.

    THEN, and only then, will they emerge from their solitary cocoons and spread their wings!

    Maybe. But this model does not and cannot work for NETWORK marketers.


    By definition Networkers have to meet, talk to, mingle with, and share ideas with other people. At the initial stages of a Network Marketer’s life this ideally should be done with a team and a mentor. The best setting for accomplishing this is with a Mastermind group.

     If you find yourself in an MLM company without such a Mastermind group, you are at a grave disadvantage. It is something you must correct if you do not want to see your dream shrivel up and blow away in the wind.

     You can learn more about Mastermind groups and how to find one in this free report.

     Don’t be shy. Take Action. NOW.

    What are you waiting for? You need support. You need to bond with income partners who will turn into lifelong friends. You need a Mastermind group.

    Here is how you can get all that for free.

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    Money And Relationships In MLM

    Putting the money before the relationship in an MLM business is the same as putting the cart before the animal.

    Gives new meaning to ass backwards, doesn’t it?

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    2 Jun 2011, 6:39am
    What It Takes To Win:


  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • But Marketing IS About Human Behavior – Isn’t It?

    I unabashedly will tell you that I love my business mentors Bob and Anna. They are a fun-loving, talented, tough yet loving, experienced couple living way up there in Ontario. They’re so nice they even put me up (and put up with me) over the previous holidays for 8 snowed-in days. Yikes!

    Why just today I got some great advice from Anna about how to deal with a prospect’s predicament. It was terrific advice and it worked. But I’m not surprised.

    However, there is one thing I don’t quite see eye-to-eye with Bob. Maybe it’s my own curiosity about human behavior but I do like to delve into what makes a prospect tick once a business relationship has set sail.

    I’m not talking about psychotherapy here, but we as network marketers do after all inquire as to WHY the prospect wants to get into this cockamamie business! And the answers are quite revealing and not only to us!

    A recent post  here http://liveyourdream-ownyourlife.com/your-world-is-your-word dealt with a young woman who was not doing right by herself and, as a mentor should, I called her on it.

    I also wrote an Ezinearticle on the same subject which struck a chord with Bob,  so much so that he was gracious enough to post it inon their blog http://togethertothetop.com/?p=5470 entitled MLM Success Tip – Keep your Promises!

    What I don’t quite find myself in accord with Bob is his idea that the first rule of undertanding human behavior is don’t even try!

    Now at first glance this may seem humorous, and it is, but I was under the impression that marketing is ABOUT human behavior, at least some aspects of it, isn’t it? I mean, aren’t we trying to make a connection and influence them in some way? Wouldn’t understanding how the human animal behaves go a long way in helping us toward that end?

    What do you think?

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    Attention & Your Attitude

    I have posted before from the brilliant Randy Gage.

    Here is his contribution today. http://www.networkmarketingtimes.com/blog/your-attitude/#more-1152

    “Here’s the funny thing.  The one thing we have the most control over is our attitude.  Yet most people behave like they have no control over this whatsoever.  

    But your attitude determines how you respond when someone turns you down, doesn’t show up for a presentation, or a team member drops out.  You can choose to make those learning experiences or distractions.

    Your attitude determines whether you accept personal responsibility for what happens in your business, or you blame others.  Your attitude determines whether you do daily self-development or not, exercise or not, try or give up.   In fact, your attitude actually determines whether you decide to succeed or fail.”

    May I add, so does forgiveness. In fact, forgiveness IS attitude, all about attitude, your attitude.

    So if your relationships are not what you’d like, and I am including business relationships in that bunch, if conversations with loved ones and prospects aren’t as smooth as you’d like, may I suggest paying more Attention and perhaps you’ll see that Forgiveness is exactly what’s needed in the moment.

    If you are looking for an aid to work on your ability to forgive, may I further suggest this audio CD – THE CHOICE OF FORGIVENESS. 

    Here’s a link to Amazon and no, I am not an affiliate.


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    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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