The Value of an Elevator Pitch

Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.

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Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

If not, you can learn to . . . and for free too! Just go to http://MLMreadysetgo.info

There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)

 

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Playing The Time Leverage Game

Funny how each of us really has the same dream: time, money, great relationships, and a meaningful, fulfilling life. But none of us will ever achieve our dream by trading time for money in a job.

There is only one way and that is to learn to Leverage Our Time; make Time and Others work for us.

Here are the Rules as outlined in a great, short, impactful book by Bill Quain Overcoming Time Poverty: How To Achieve more By Working Less.

1. Learn To Multiply. Time for Money is linear and to increase the money you have to increase the Time. It is simple addition. Instead learn to Multiply, using the Time of Others whom you have taught and mentored and the Time of the Others whom they have found in turn. And so on and so on.

2. Increase the value of your time, don’t increase your time. When you create more without working more, you have automatically made your time more valuable.

3. Use your time to Build not Buy. Build equity that will work for you forever. Don’t spend money on things but on more income-producing assets.

4. Build a Toll Booth, not a Toil Booth. Be more interested in collecting than working. Find a massive and dynamic trend and take part in it.  Even just a small part of each transaction will accumulate quickly.

5. Get a Mentor, be a Mentor. In this Time Leverage Game, build a network of winners. We all need help and it is our responsibility to pass on that help to those who earnestly seek it.

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“As a concept or an experience?”

Personal Development is only one of a handful of things that got me and my networking career straightened out. There are quite a few people who started out as coaches and mentors and  who are now friends that  are equally worthy of mention.

A turning point of my career was when I downloaded and read Success In 10 Steps. That eBook opened a worldview of network marketing that literally had me slapping my forehead and dropping my jaw.

All that and more led me to a bit of education and training that I discovered last December while researching more personal development resources. While surfing the web I came across the phrase “not informative  but transformative learning.”

I had discovered the Landmark Forum and since then an entirely new way of seeing and being has been available to me.

As a way of illustrating how the Forum works, take this very brief conversational exchange that helped me own more deeply the solution to a chronic energy drain.

The presenter was capping off a conversation to which a participant answered, “I got it.” The presenter quickly but pointedly asked, “As a concept or an experience?”

Allow me to translate. “You say you understand but how did you take what I just gave you? As some passing idea that will be bumped out of you mind’s consciousness within the next 20-30 seconds, or as an experience you are now having on several levels of consciousness, none more important than in your heart?”

Those who have been reading my posts will recall this post of mine

http://liveyourdream-ownyourlife.com/set-your-heart-your-mind-will-follow

The ‘heart – mind’ battle is one I have been fighting for some time. If you have too you just might appreciate this exchange as much as I do:

“I got it.” 

“As a concept or an experience?”

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The TeeterTotter of Success

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*Special thanks go to Networking Times from whose email I have borrowed these wonderfully illustrative drawings.

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