Lack of MLM Skills Is Only Part of the Problem

Those who have been mentored by Tom ‘Big Al’ Schreiter know that people fail in MLM because they lack the necessary skills. But I believe that’s only the beginning.

What if a network marketer buys and studies all the CDs and books and attends all the seminars and workshops –in other words, has all the skills – but still struggles and fails because THE SKILLS ARE NOT PUT TO USE.

Doesn’t that beg the question that there must be more going on than lack of skills?

Don’t we have to ask WHY that network marketer is not using the skills?

And what’s gotten into his mind that’s distracted him or confused and deterred her?

The percentage of network marketers who ARE making their goals won’t give this much thought unless they first have downline members who fit this description of struggle and second, care about those struggling.

The percentage of network marketers who are making their goals ARE most likely using the required skills and so are making Big Al’s point.

Unfortunately the vast majority in MLM is not and so is struggling and thus contributing to the common perception that MLM doesn’t work – to say the most harmless thing about it.

That’s why I wrote my book. I took six stories of six different people that I had a series of phone conversations with over the course of several weeks. They each swore they wanted to succeed but allowed outside people, forces and ideas to derail them. In the book I told their stories and then suggested what those ideas and forces might be and why so many, some say as high as 98%, fail.

I wrote this book to shed some light on a problem that is largely self-imposed and so is largely self-correctable, provided the will is there.

Tony Lauria

PS: The book is available only as an Amazon Kindle ebook download. You can turn any device you have into a compatible eReader with software from Amazon at no cost here.

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Why 98% Fail or No Success Without Failure

I know, I know! That’s focusing on the negative, like saying the “Glass is Half-Empty!”

Well, it is. It has to be in order for the Glass to be Half-Full, doesn’t it?

Let’s be honest. When you look at that Glass, it’s BOTH Half-Empty AND Half-Full AT THE SAME TIME.

All the conventional advice is for us to focus on Success, on the part of the Glass with the liquid. And when we do that we are choosing to ignore the empty half.

But it is still there  – the empty half I mean.

There can be no Full without Empty, just as there is no Success without Failure.

Besides, that’s where we learn.

You remember the story of Edison and his 10,000 ‘failures’. Only he didn’t call them that. He claimed he learned 10,000 ways the light bulb wouldn’t work!

So yes, looking at failure works. It teaches. In our case it teaches what NOT to do with our Network Marketing businesses.

If you’re up to it and want to learn what NOT to do, you may want to check out my new book available only at Amazon via the Kindle store. If you don’t have a Kindle reader, don’t worry. You can get the free reader app download for any of your devices here.

And you can get your copy of the book via


To Your Success!

PS: Oh, the book’s subtitle is Why Recruiting & Keeping Your Downline Populated Keep Getting Harder. Aren’t you curious?

PPS: And if you have a moment after reading it would you consider leaving a comment.

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How To Speak, How To Listen 3

Mortimer Adler argues in his 30-year-old masterpiece How to Speak How to Listen that being able to listen well is the most difficult communication skill to acquire, more difficult to learn than speaking or the other skills pair of reading and writing. This difficulty helps to explain why it is the most lacking of the communication skills.

But why is that and what does it tell us about our human behavior?

My hunch is because listening is linked with its sister skill – speaking, and the emotion that stirs ups in the majority of people. You probably know that when asked, most people say, even more than dying, their greatest fear speaking in public .

When most of us are in some kind of conversation or presentation – let’s say we’re talking to a prospect for our business opportunity – we tend to get so wrapped up in what to say next that we FORGET to listen. And when that happens we fail to connect. We in effect isolate ourselves, widening the gap that already exists naturally and the one we are trying to bridge by speaking to them to begin with!

Is there any wonder so many of us Network Marketers have such difficulty sponsoring people into our businesses?

Want to do something about it?


While I enthusiastically recommend Mr. Adler’s book How to Speak How to Listen , he does use a lot of examples from the classical world making the book rather academic. If you are a network marketer or in conventional sales, looking to improve your commercial speaking and listening skills you can’t do any better than Tom ‘Big Al’ Schreiter. You can find a list of his 25 Essential Skills for Network Marketers at and sign up for his newsletter at at no cost.

You can also experience them live each Saturday at 1pm EDT in an ongoing series of webinars. To enroll at no cost go to and please use my name ~Tony Lauria~ as the person who invited you.

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How to Fix YOUR Economy

Let’s be honest for a moment.

Your economy begins in YOUR home, regardless of what they are doing in Washington. Regardless of the outcome of the election this November.

I mean historically, does the government instill confidence in you to fix the economy? Or to fix ANYTHING?

Let the Dimwits and the Repulsives squabble over THE economy. We, you and I, should be concerned with OUR OWN economies respectively. Because we know what we can do.

The simplest and least costly way to get a handle on this is to get paid for something you are already doing. In fact, it is something you’ve been doing since you were 5 or 6 years old.

What’s that?


Referring people to products or services that you use and enjoy and feel good about.

As I said you did it when you loved a new breakfast cereal and a new TV serial. You do it when you find a great restaurant and when you come across a magical, awesome, fabulous book or movie.

You just never got paid for doing it before.

Want to change that?

Check out this brief video.

Have a question? Email me.

You can also get a copy of a blueprint that lays out what this is all about, what to look for and what to avoid. There’s no cost for the download.

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How to Get Your Prospects to Say YES Immediately!

Tom ‘Big Al’ Schreiter, the globetrotting master trainer, says:

Get your prospects to immediately accept and believe the good things you say.


By changing the sequence of your words.

Yes, it is that easy to place your information inside your prospects’ heads and have them believe instead of dis-believe.

We all know how frustrating it is when our prospects don’t believe us. Here is your chance to change that forever.

We will learn magic phrases and sentences that go immediately to the decision part of the prospects’ brains, and these phrases will pre-sell your prospects.

Imagine what it would be like to have your prospects agreeing, nodding their heads, smiling, and in total rapport with you and your message.

Start learning these magic phrases and sentences now, and put them to use within minutes of the workshop. You will be shocked and amazed at the new world awaiting you.

If you are in the New York area or know someone who is,

Join us April 9th at the Ripley-Grier Studios, 520 8th Avenue & 36th Street, in Manhattan.

We’ll be starting at about 7:15pm and we’ll be in Studio 16F.

The cost is $10.00 at the door when you RSVP, $20.00 without the RSVP at

But please remember: Since our training Meetups are ALWAYS generic and we NEVER permit recruiting, you can comfortably bring your downline to hear ‘Big Al’ deliver these skills to help you build your organization.

Hope to see you on April 9th.

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Yet ANOTHER Reason Why So Many Fail In Marketing

Here’s a recent blog post from Seth Godin lending some insight into why marketing can be so difficult, for the professional as well as the initiate – aka the Network Marketer. Maybe we should try networking with ourselves?

The link to the original post on Seth’s blog is below. Enjoy it.



Everything we do that’s important is the result of conflict. Not a conflict between us and the world–a conflict between us and ourselves.

We want to eat another dessert but we want to be healthy and skinny as well. Who is we? Who is the self in self control, and who is being controlled?

We want to stand up and make difference and we want to sit down and hide and be safe.

We want to help others and we want to keep more for ourselves.

It’s not a metaphor, it’s brain chemistry. We don’t have one mind, we have competing interests, all duking it out.

This conflict, the conflict between I and me, is at the heart of being human. One side sells the other. Like all kinds of marketing, it’s far more effective if you know your audience. You will do a better job of telling a story (to yourself) if you understand who you are marketing to. In this case, I is marketing to me (and vice versa). The marketing is going on in your head…

Successful people have discovered how to be better at self marketing.

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5 Mar 2012, 10:41pm

1 comment

  • Grow Your Own Food4Wealth

  • Marketing Disclosure

  • 3 Ways The Government Screwing Up The Economy Is Doing You A Favor

    The more they try to fix it, the more broken it becomes it seems

    Bail outs and stimulus plans sure haven’t done the trick. Unemployment is still way too high – even if they don’t count all the people who have given up trying to find a job.

    So how does this benefit you?

    Three ways, as I promised:

    1. You are now paying attention. Sorry, but it is true. We human beings take way too much for granted and trust way too many who don’t deserve it. Honestly, how many of you understand what printed US dollars really are? (Clue, they do not represent wealth, but rather debt.)
    2. You are slowly but painfully learning that the government is unable to take care of you from cradle to grave. Yes, I know, another rude and difficult awakening. But just look at Greece. And Spain, Ireland, Italy and Portugal. The system that so many have praised in Europe cannot sustain a population that stops producing. Even 9 year-old Susie, running her lemonade business in those Verizon commercials, knows that.
    3. Time to take matters into your own hands. Ever wonder what it would be like to never have to ask a boss for a raise, and to determine your own income by the size of your own individual effort with no supervisor looking over your shoulder and filing evaluations of you and your work?

    Many around the world have discovered that they can flip the bird to the boss and Big Economic Brother by starting their own network marketing business. The benefits are enormous:

    • Control your life, your hours, your commute
    • Determine the size of your paycheck
    • Take tax breaks you can’t enjoy now (be sure to consult an advisor who knows this industry)
    • Use and share good products
    • Create life-long relationships
    • Live anywhere in the world once you’ve gained full independence

    You can get your hands on a free report that lets you in on many of the secrets kept from us by those with an interest in our ignorance.

    Flip them the bird and download now.

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    The Value of an Elevator Pitch

    Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

    No one ever bought anything in an elevator

    The purpose of an elevator pitch isn’t to close the sale.

    The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

    And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

    No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.


    Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

    If not, you can learn to . . . and for free too! Just go to

    There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

    And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

    Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

    All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)


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    Playing The Time Leverage Game

    Funny how each of us really has the same dream: time, money, great relationships, and a meaningful, fulfilling life. But none of us will ever achieve our dream by trading time for money in a job.

    There is only one way and that is to learn to Leverage Our Time; make Time and Others work for us.

    Here are the Rules as outlined in a great, short, impactful book by Bill Quain Overcoming Time Poverty: How To Achieve more By Working Less.

    1. Learn To Multiply. Time for Money is linear and to increase the money you have to increase the Time. It is simple addition. Instead learn to Multiply, using the Time of Others whom you have taught and mentored and the Time of the Others whom they have found in turn. And so on and so on.

    2. Increase the value of your time, don’t increase your time. When you create more without working more, you have automatically made your time more valuable.

    3. Use your time to Build not Buy. Build equity that will work for you forever. Don’t spend money on things but on more income-producing assets.

    4. Build a Toll Booth, not a Toil Booth. Be more interested in collecting than working. Find a massive and dynamic trend and take part in it.  Even just a small part of each transaction will accumulate quickly.

    5. Get a Mentor, be a Mentor. In this Time Leverage Game, build a network of winners. We all need help and it is our responsibility to pass on that help to those who earnestly seek it.

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    “As a concept or an experience?”

    Personal Development is only one of a handful of things that got me and my networking career straightened out. There are quite a few people who started out as coaches and mentors and  who are now friends that  are equally worthy of mention.

    A turning point of my career was when I downloaded and read Success In 10 Steps. That eBook opened a worldview of network marketing that literally had me slapping my forehead and dropping my jaw.

    All that and more led me to a bit of education and training that I discovered last December while researching more personal development resources. While surfing the web I came across the phrase “not informative  but transformative learning.”

    I had discovered the Landmark Forum and since then an entirely new way of seeing and being has been available to me.

    As a way of illustrating how the Forum works, take this very brief conversational exchange that helped me own more deeply the solution to a chronic energy drain.

    The presenter was capping off a conversation to which a participant answered, “I got it.” The presenter quickly but pointedly asked, “As a concept or an experience?”

    Allow me to translate. “You say you understand but how did you take what I just gave you? As some passing idea that will be bumped out of you mind’s consciousness within the next 20-30 seconds, or as an experience you are now having on several levels of consciousness, none more important than in your heart?”

    Those who have been reading my posts will recall this post of mine

    The ‘heart – mind’ battle is one I have been fighting for some time. If you have too you just might appreciate this exchange as much as I do:

    “I got it.” 

    “As a concept or an experience?”

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    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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