Telling True Stories

Yesterday I blogged about the importance of being able to speak and listen to a very high level if we want to be successful as marketers.

Seth Godin, who I frequently quote here on, addresses this today but with a twist all his own — as usual.

A true story

Of course, that’s impossible.

There’s no such thing as a true story. As soon as you start telling a story, making it relevant and interesting to me, hooking it into my worldviews and generating emotions and memories, it ceases to be true, at least if we define true as the whole truth, every possible fact, non-localized and regardless of culture.

Since you’re going to tell a story, you might as well get good at it, focus on it and tell it in a way that you’re proud of.  ~~

As marketers the ability to tell a story is more than crucial as Seth suggests in his assumption “since you are going to tell a story”. It is really the fundamental tool we possess. Who doesn’t love a story and who can go without  an ending when listening to one? Start a story and you’ve got an attentive audience.

Setting it to your relevance and interest in order to engage emotions and memories is more than OK. It’s the whole purpose.

Don’t worry about the ‘truth’. After all you’re not testifying in court, just winning some hearts and minds.



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