The Value of an Elevator Pitch

Being in marketing of any sort you have no doubt heard of an Elevator Pitch. But what exactly is its purpose? As Seth Godin tells us below no one shops in an elevator.

No one ever bought anything in an elevator

The purpose of an elevator pitch isn’t to close the sale.

The goal isn’t even to give a short, accurate, Wikipedia-standard description of you or your project.

And the idea of using vacuous, vague words to craft a bland mission statement is dumb.

No, the purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.


Now an even better question: Can you deliver an effective description of what you offer, compelling enough to have people ask for more information?

If not, you can learn to . . . and for free too! Just go to

There you’ll be able to register for a free series of webinars that presents the skills that will enable you to deliver a message that will have your listener asking for more.

And it is all based on the marketing skills of another master, Tom ‘Big Al’ Schreiter.

Now because of the holiday break the LIVE webinars are on a short hiatus but will resume after the New Year. But you can listen to the previous few months’ of archived recorded sessions.

All yours and all free. Just use my name, Tony Lauria, as your inviter. (FYI, this is not an affiliate program.)


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    My new eBook Culture, Politics, Entertainment & Irresponsibility in Network Marketing is not just about Network Marketing - it is about Success & Failure and the distractions that take us off track. It also explores how we just might be co-operating with those who want our attention at any cost - even our success. You can check out my new eBook by clicking on the image and getting it to your eReader in minutes.
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